Remote CX & Tech Optimization Lead (Auto Retail)

Lithia & Driveway; United States; On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Medical/Dental/Vision plans

Paid Holidays & PTO

Disability benefits

Life Insurance

401(k) Retirement Plan

Employee Stock Purchase Plan

Lithia Learning Center

Vehicle Purchase Discounts

Wellness Programs

Job summary

Lithia & Driveway is seeking a CX & Technology Specialist to optimize the digital customer experience across the dealership network. Remote (U.S.-based) work with travel up to 25% across the U.S. and Canada.

The role focuses on technology platforms, vendor relationships, and performance analytics to maximize ROI. The position requires a Bachelor’s degree and 5+ years in automotive retail, with expertise in CRM processes and digital retail tools.

Qualifications

• Bachelor’s degree or equivalent experience in Business/Communications/Marketing.
• 5+ years of automotive retail experience.
• Knowledge of CRM processes, sales workflows, and digital retail tools (PRISM, FourEyes, Phone AI).
• Experience with vendor management, CX technology and performance reporting.

Responsibilities

• Manage and optimize CX technology platforms including CRM, chat, call tracking, digital retail, video, AI, and equity mining tools.
• Serve as SME for platforms, overseeing vendor relationships, onboarding, performance and roadmap alignment.
• Lead vendor business reviews and establish KPIs and workflows to improve adoption and ROI.
• Partner with operations, marketing and internal teams to improve digital customer experiences and technology utilization.
• Develop reporting and performance insights to drive operational improvements and support field adoption through training and audits.

Skills

CRM processes

Sales workflows

Vendor management

Performance reporting

Analytical skills

Cross-functional collaboration

Education

Bachelor’s degree (Business, Communications or Marketing) or equivalent experience

Tools

PRISM

FourEyes

Phone AI

Lead nurture

Trade acquisition platforms

Job description

Lithia & Driveway is seeking a CX & Technology Specialist to optimize the digital customer experience across the dealership network. Remote (U.S.-based) work with travel up to 25% across the U.S. and Canada.

The role focuses on technology platforms, vendor relationships, and performance analytics to maximize ROI. The position requires a Bachelor’s degree and 5+ years in automotive retail, with expertise in CRM processes and digital retail tools.