Remote CRO Strategy Lead for DTC Growth

Dr. Berg; Northern (KY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Paid vacation

Personal days

Gym membership

Holidays

Product discount

Remote work

Job summary

Dr. Berg Nutritionals is seeking a Conversion Rate Optimization Manager to own testing strategy across the customer journey. You will map conversion touchpoints, build an evolving testing roadmap, and set KPI priorities based on data.

You’ll own hypotheses, execute tests, and report outcomes to senior leadership. The role collaborates with content, lifecycle, design, dev, and engineering to shape the data platform and testing strategy across departments, ensuring a data‑driven approach from

Qualifications

• 5+ years of CRO/experimentation experience at a DTC ecommerce brand doing $100M+ in annual revenue
• Proven ownership of testing strategy at high‑revenue scale
• Strong quantitative skills—statistical significance, funnel analysis, and revenue‑impact analysis of test results
• Experience building or improving a testing framework, prioritization model, or KPI structure
• Track record of solid partnerships across departments without direct management
• Comfortable working at both strategic and hands‑on levels
• Familiarity with common CRO/testing and analytics tooling

Responsibilities

• Map and refine the customer journey's key stages, touchpoints, KPIs, and data points relevant to conversion and testing
• Own the cross‑departmental testing roadmap and prioritize it by data signals
• Develop and evolve the testing KPI framework with an independent data‑driven view
• Analyze results for significance, revenue impact, and win‑rate, translating to forward‑looking recommendations
• Provide regular test performance and roadmap updates to the Director and executives
• Establish a lightweight process for proposing, documenting, and running tests across departments
• Arbitrate conflicts when departments want to test the same page or audience
• Maintain a shared repository of test learnings and run weekly/biweekly test reviews
• Scope approved tests by writing briefs/hypotheses for execution partners

Skills

CRO strategy

Quantitative analysis

Roadmap prioritization

Cross‑functional partnerships

Strategic & hands‑on execution

Analytics tooling familiarity

Tools

A/B testing platforms

Job description

Dr. Berg Nutritionals is seeking a Conversion Rate Optimization Manager to own testing strategy across the customer journey. You will map conversion touchpoints, build an evolving testing roadmap, and set KPI priorities based on data.

You’ll own hypotheses, execute tests, and report outcomes to senior leadership. The role collaborates with content, lifecycle, design, dev, and engineering to shape the data platform and testing strategy across departments, ensuring a data‑driven approach from