Remote CRO Lead — Website Experimentation & Optimization

National University; California City (CA); Remote; USD 78,000 - 106,000; Full time

Job summary

National University is seeking a Senior Manager, Experimentation & Optimization to lead CRO across the university’s website and digital experiences. This data-driven leader will define and execute the CRO roadmap, identify optimization opportunities, and drive testing to improve inquiries, applications, and enrollment.

The role involves owning the experimentation lifecycle, partnering with Marketing, Enrollment and Digital Analytics, building dashboards, and reporting to senior leadership.

Qualifications

• Bachelor’s degree in marketing, analytics, statistics, or related field.
• 7+ years in CRO and experimentation, website experience management, or e-commerce.
• Proven ownership of A/B testing and personalization platforms and governance.

Responsibilities

• Own CRO strategy and roadmap for NU’s website and digital experiences.
• Lead complete experimentation lifecycle with hypothesis, design, QA, and rollout.
• Coordinate with Marketing, Enrollment, and Digital Analytics to align personalization efforts.
• Develop KPIs, dashboards, and executive-ready reporting for leadership.
• Identify opportunities to apply AI-assisted optimization and predictive insights.

Skills

CRO leadership

Experimentation design

Data analytics

Education

Bachelor’s degree

MBA preferred

Tools

Adobe Target

Optimizely

GA4

FullStory

Job description

National University is seeking a Senior Manager, Experimentation & Optimization to lead CRO across the university’s website and digital experiences. This data-driven leader will define and execute the CRO roadmap, identify optimization opportunities, and drive testing to improve inquiries, applications, and enrollment.

The role involves owning the experimentation lifecycle, partnering with Marketing, Enrollment and Digital Analytics, building dashboards, and reporting to senior leadership.