Senior CRO & Personalization Strategist (Remote)

National University; California; À distance; USD 78 000 - 106 000; Plein temps

Résumé du poste

National University is seeking a Senior Manager, Experimentation & Optimization to lead CRO and experimentation across the university’s digital properties. The role drives a data-driven roadmap to improve inquiry, application, and enrollment conversions through testing and optimization.

The position requires deep expertise in experimentation, personalization, and analytics platforms, and collaboration with Marketing, Enrollment, and IT teams to deliver measurable impact.

Qualifications

• Bachelor’s degree in Marketing, Analytics, or related field; Master’s preferred.
• 7+ years in CRO, optimization, or digital experimentation roles.
• Experience with A/B testing platforms and governance.
• Experience personalizing digital experiences using segmentation and journey targeting.
• Proven ability to plan and execute a CRO roadmap with executive visibility.

Responsabilités

• Define and manage the CRO roadmap for NU’s website and digital experiences.
• Lead end-to-end experimentation from hypothesis through rollout and readout.
• Analyze journey data to identify friction and optimization opportunities.
• Develop KPI framework and reporting cadence for CRO initiatives.
• Collaborate with Marketing, Enrollment, and Digital Analytics for personalization strategies.
• Evaluate AI-assisted optimization and predictive experiences for relevance and conversion.

Connaissances

CRO leadership

A/B testing

Data-driven decision making

SQL & analytics

Stakeholder management

Formation

Bachelor’s in Marketing/Analytics

Master’s degree preferred

Outils

Adobe Target

Optimizely

VWO

GA4

FullStory

Adobe Analytics

Description du poste

National University is seeking a Senior Manager, Experimentation & Optimization to lead CRO and experimentation across the university’s digital properties. The role drives a data-driven roadmap to improve inquiry, application, and enrollment conversions through testing and optimization.

The position requires deep expertise in experimentation, personalization, and analytics platforms, and collaboration with Marketing, Enrollment, and IT teams to deliver measurable impact.