Senior CRM Manager

KORRES; New York (NY); On-site; USD 85,000 - 110,000; Full time

Job summary

A leading natural beauty brand is seeking a CRM Senior Manager to develop and optimize lifecycle revenue initiatives across email and SMS for the US market. This role focuses on driving customer retention and lifetime value through data-driven strategies and cross-functional collaboration. Candidates should possess a Bachelor’s degree and over 4 years of relevant experience, along with proficiency in CRM tools like Attentive and Klaviyo. Strong analytical skills and a strategic mindset are crucial for success in this position.

Qualifications

• 4+ years of experience in CRM, Lifecycle, or Retention Marketing.
• Hands-on proficiency with relevant CRM tools.
• Strong analytical mindset with experience owning revenue goals.

Responsibilities

• Own end-to-end lifecycle revenue growth across email, SMS, and loyalty.
• Develop and execute lifecycle strategies including onboarding and reactivation.
• Monitor KPIs like engagement, CTR, and LTV.

Skills

CRM management

Data analysis

Project management

Email marketing

Customer retention strategies

Education

Bachelor’s degree in marketing, business, analytics, or related field

Tools

Attentive

Klaviyo

Wunderkind

Shopify Plus

Triple Whale

SAP

Job description

KORRES is a Greek natural beauty brand built from powerful natural ingredients, delivering clean, effective formulas nurtured by science. With a 30-year history and a presence in more than 30 markets globally, KORRES brings plant-powered skincare to life through a balance of tradition, scientific research, and proven efficacy.

KORRES is seeking a CRM Senior Manager to build, scale, and optimize our lifecycle revenue engine across email and SMS for the US market. This role will drive customer retention, repeat purchase behavior, and lifetime value through data-driven segmentation, personalized journeys, and strategic experimentation.

This position is both strategic and hands‑on, requiring a balance of lifecycle planning, campaign execution, analytics, and operational excellence.

Key Responsibilities

CRM & Lifecycle

• Own end-to-end lifecycle revenue growth across email, sms, and loyalty, accountable for delivering year-over-year retention and LTV targets
• Develop and execute end-to-end lifecycle strategies across Email and SMS, including onboarding, post-purchase, replenishment, and reactivation
• Own and manage the CRM campaign calendar aligned with launches, promotions, and brand priorities
• Define segmentation and personalization frameworks that drive retention, repeat purchase rate, and CLV growth
• Own campaign execution and automation architecture, including workflows, trigger logic, cadence, and QA governance
• Troubleshoot audience, logic, and data-related issues
• Develop and optimize engagement levers including loyalty, incentives, referral initiatives, and value-based rewards
• Support new customer acquisition and lead monetization strategies
• Leverage behavioral, transactional, and loyalty data to build actionable segments
• Lead churn and cohort analysis to identify revenue risks and architect proactive retention strategies
• Translate behavioral and transactional data into personalized lifecycle strategies and revenue-driving initiatives

Reporting & Performance Optimization

• Own CRM and loyalty performance reporting
• Monitor KPIs including engagement, CTR, CVR, repeat purchase rate, and LTV
• Translate results into actionable insights and optimization strategies
• Lead A/B and multivariate testing across messaging, creative, cadence, and offers

CRM Infrastructure & Database Health

• Maintain ownership of CRM tech stack performance
• Ensure list hygiene, deliverability, and database health
• Monitor compliance with privacy and communication regulations
• Evaluate new tools, features, and CRM capabilities
• Support vendor and budget oversight

Cross-Functional Collaboration

• Partner with Creative, E-Commerce, Brand, and Analytics teams
• Align CRM initiatives with broader GTM strategies
• Collaborate with external partners and agencies as needed
• Present performance insights and strategic recommendations

Qualifications

Required

• Bachelor’s degree in marketing, business, analytics, or related field
• 4+ years of experience in CRM, Lifecycle, or Retention Marketing
• Hands‑on proficiency with Attentive, Klaviyo, Wunderkind, and Shopify Plus
• Familiarity with Triple Whale or similar analytics platforms
• Familiarity with SAP or similar ERP systems
• Strong analytical mindset with experience owning revenue goals and interpreting campaign data

Preferred

• Ability to balance strategy, execution, and analytics
• Excellent project management and prioritization skills
• Detail-oriented with strong QA discipline
• Strong cross-functional collaboration skills