CRM & Lifecycle Marketing Architect

[solidcore]; Arlington (VA); On-site; USD 86,000 - 97,000; Full time

Benefits offered by this job

Monthly cell phone stipend

401(k) with employer match

Medical, dental, and vision insurance

Paid parental leave and parental pay

Job summary

solidcore is seeking a CRM & Lifecycle Marketing Manager to own the end-to-end lifecycle strategy for members, from onboarding to renewals. You’ll drive campaigns in Klaviyo, partner with cross-functional teams, and shape international expansion plans starting 2027, aiming to improve retention and lifetime value.

Ideal candidates have 3-5 years in lifecycle/CRM, strong data judgment, and comfort with AI-assisted optimization.

Qualifications

• 3-5 years of experience in lifecycle marketing, CRM, or retention strategy.
• Hands-on experience owning campaigns and journeys in a CRM/marketing automation platform; Klaviyo and Axle preferred.
• Data-driven mindset; comfortable with Tableau/Looker for insights.
• Able to tell a clear story and gain buy-in from stakeholders.
• Mentoring juniors and providing feedback when needed.
• Comfort using AI tools to accelerate tactics with human validation.

Responsibilities

• Own lifecycle strategy and roadmaps for existing-member programs and loyalty initiatives.
• Lead end-to-end campaigns, from concept to measurement and optimization.
• Collaborate cross-functionally to align programs with brand standards and retention goals.
• Design and optimize member journeys using Klaviyo with seasonal or brand moments.
• Lead A/B testing and translate results into action for higher retention and LTV.
• Partner with Growth, Strategy, and Agency teams; manage timelines and deliverables.

Skills

Lifecycle marketing

CRM

Data-driven

Project management

Strong communicator

AI tools

Tools

Klaviyo

Axle

Tableau

Looker

Job description

solidcore is seeking a CRM & Lifecycle Marketing Manager to own the end-to-end lifecycle strategy for members, from onboarding to renewals. You’ll drive campaigns in Klaviyo, partner with cross-functional teams, and shape international expansion plans starting 2027, aiming to improve retention and lifetime value.

Ideal candidates have 3-5 years in lifecycle/CRM, strong data judgment, and comfort with AI-assisted optimization.