Remote Creative Strategist: Growth & Performance

The Asprey Group; United States; Remote; USD 105,000 - 110,000; Full time

Benefits offered by this job

Health and wellness benefits

Paid time off

Company holidays

401(k)

Insurance benefits

Product discounts

Job summary

The Asprey Group is seeking a Creative Strategist to drive high-volume paid and organic concepts for multiple consumer brands. You’ll pair strategy with execution, turning ideas into briefs, production plans and tests across Meta, TikTok, YouTube and emerging channels.

You’ll demonstrate a track record of driving DTC growth through creative work, with strong brief-writing, data-driven testing, and AI-assisted workflows to speed delivery while maintaining quality.

Qualifications

• 3+ years of experience in creative strategy, performance creative, growth creative or a closely related role.
• A track record that includes both an organic concept that achieved significant reach, engagement or virality and a paid concept that scaled because it improved CAC, ROAS, conversion or other acquisition metrics.
• Strong knowledge of Meta and TikTok and how creative performance differs by platform.
• Experience across both paid and organic creative.
• The ability to generate ideas quickly without losing the strategic thinking behind them.
• Strong follow-through. Your ideas become briefs, plans and work that actually gets into market.

Responsibilities

• Develop a high volume of paid and organic creative concepts across Meta, TikTok, YouTube and emerging channels.
• Build concepts around a clear hypothesis for why they should perform.
• Own creative testing roadmaps across three distinct CPG brands.
• Turn ideas into clear, actionable creative briefs and production plans.
• Partner with our Creative Director, Senior Designer, media team, creators and founders to move concepts from idea to market.
• Develop concepts across static, video, UGC, founder-led and AI-assisted formats.

Skills

Creative strategy

Performance creative

Growth creative

Brief writing

Data-driven

AI-assisted workflows

Job description

The Asprey Group is seeking a Creative Strategist to drive high-volume paid and organic concepts for multiple consumer brands. You’ll pair strategy with execution, turning ideas into briefs, production plans and tests across Meta, TikTok, YouTube and emerging channels.

You’ll demonstrate a track record of driving DTC growth through creative work, with strong brief-writing, data-driven testing, and AI-assisted workflows to speed delivery while maintaining quality.