Creative Strategist

AtlasBrands; California; Remote; USD 90,000 - 130,000; Full time

Job summary

AtlasBrands is seeking a Creative Strategist to own the creative strategy for paid social campaigns across Meta, TikTok, and YouTube. You will operate as an autonomous strategist within performance pods, turning data and consumer insights into compelling ad concepts, scripts, and briefs to fuel rapid scaling.

You will conduct deep consumer, product, and competitor research, craft clear briefs and scripts, and partner with Video Editors for precise execution.

Qualifications

• Proven experience in creative strategy and paid social for DTC/e-commerce.
• Strong ability to translate data into creative direction and ad concepts.
• Excellent written and verbal English communication.

Responsibilities

• Develop data-backed creative strategies and ad concepts for Meta, TikTok, and YouTube.
• Conduct consumer, product, and competitor research to identify positioning angles and hooks.
• Write production-ready briefs, scripts, hooks, and ad copy for direct-response campaigns.
• Guide video editors with direction and actionable feedback on outputs.

Skills

Creative strategy

Paid social

Performance marketing

English communication

Autonomy

Job description

Role Objective

AtlasBrands is looking for a high-ownership Creative Strategist to own creative strategy for paid social campaigns across Meta, TikTok, and YouTube. Operating as an autonomous strategist within our performance pods, you will turn data and consumer insights into high-converting ad concepts, scripts, and briefs to fuel our rapid scaling engine.

What You'll Do

• Creative Strategy & Concepting: Develop data-backed creative strategies, hypotheses, and ad concepts tailored for paid social channels.
• Research & Positioning: Conduct deep consumer, product, and competitor research to identify untapped positioning angles, customer pain points, and hooks.
• Briefing & Scriptwriting: Write clear, production-ready creative briefs, scripts, hooks, and ad copy optimized for direct-response performance.
• Post-Production Direction: Partner closely with Video Editors to guide execution, review creative outputs, and provide precise, actionable feedback.
• Data Synthesis & Iteration: Analyze campaign performance data to identify winning concepts, dissect fatigue, and rapidly launch iteration cycles.
• Creative Testing Ownership: Track, synthesize, and communicate key learnings from creative tests to establish repeatable playbooks across our portfolio.

Required Skills And Qualifications

• Proven Experience: 4-6+ years of hands-on experience in creative strategy, paid social, or performance marketing within DTC/e-commerce.
• Ecosystem Mastery: Deep understanding of Meta, TikTok, and YouTube ad platforms, placements, and creative best practices.
• Data-to-Creative Translation: Exceptional ability to interpret performance metrics (CTR, CPA, ROAS, hold rate) and translate raw data into direct creative direction.
• Communication & Precision: Excellent written and verbal English skills with a strong command of script structure, psychological triggers, and hooks.
• High Ownership Mindset: Thrives in a fast-paced environment with high autonomy, executing rapidly without needing micro-management.

Nice to Have

• Experience managing UGC-style or creator-led ad workflows.
• Specialized experience in high-risk or health/supplement verticals.

Working Hours & Culture

• Role Timeline: Full-time role.
• Async-First: Global, remote-first team setup requiring core daily overlap with US EST business hours for team syncs and cross-functional alignment.
• Compensation: Competitive monthly retainer + performance bonus, scaled based on experience and scaling track record.