Creative Strategist

The Asprey Group; United States; Remote; USD 105,000 - 110,000; Full time

Benefits offered by this job

Health and wellness benefits

Paid time off

Company holidays

401(k)

Insurance benefits

Product discounts

Job summary

The Asprey Group is seeking a Creative Strategist to drive high-volume paid and organic concepts for multiple consumer brands. You’ll pair strategy with execution, turning ideas into briefs, production plans and tests across Meta, TikTok, YouTube and emerging channels.

You’ll demonstrate a track record of driving DTC growth through creative work, with strong brief-writing, data-driven testing, and AI-assisted workflows to speed delivery while maintaining quality.

Qualifications

• 3+ years of experience in creative strategy, performance creative, growth creative or a closely related role.
• A track record that includes both an organic concept that achieved significant reach, engagement or virality and a paid concept that scaled because it improved CAC, ROAS, conversion or other acquisition metrics.
• Strong knowledge of Meta and TikTok and how creative performance differs by platform.
• Experience across both paid and organic creative.
• The ability to generate ideas quickly without losing the strategic thinking behind them.
• Strong follow-through. Your ideas become briefs, plans and work that actually gets into market.

Responsibilities

• Develop a high volume of paid and organic creative concepts across Meta, TikTok, YouTube and emerging channels.
• Build concepts around a clear hypothesis for why they should perform.
• Own creative testing roadmaps across three distinct CPG brands.
• Turn ideas into clear, actionable creative briefs and production plans.
• Partner with our Creative Director, Senior Designer, media team, creators and founders to move concepts from idea to market.
• Develop concepts across static, video, UGC, founder-led and AI-assisted formats.

Skills

Creative strategy

Performance creative

Growth creative

Brief writing

Data-driven

AI-assisted workflows

Job description

We're looking for a Creative Strategist who gets a real thrill out of coming up with an idea that wins.

You've developed concepts that took off organically. You've also created performance creative that scaled in paid media because it improved CAC, ROAS or conversion. And when something works, you don't just celebrate the win. You want to know why it worked, what we can learn from it and how to do it again.

This role supports three consumer brands and sits at the intersection of creative strategy, performance and execution. You'll develop the concepts, build the thinking behind them and turn those ideas into clear briefs and plans that designers, creators and founders can execute.

We want someone competitive, curious and tuned into what's happening around them. You notice what competitors are doing. You know what the platforms are rewarding. You're always looking for the next angle, format, hook or idea worth testing.

What You'll Own

• Develop a high volume of paid and organic creative concepts across Meta, TikTok, YouTube and emerging channels
• Build concepts around a clear hypothesis for why they should perform
• Own creative testing roadmaps across three distinct CPG brands
• Turn ideas into clear, actionable creative briefs and production plans
• Partner with our Creative Director, Senior Designer, media team, creators and founders to move concepts from idea to market
• Develop concepts across static, video, UGC, founder-led and AI-assisted formats
• Review performance and use the data to decide what to scale, iterate or retire
• Track creative learnings by brand and channel so we build on what works
• Stay close to platform changes, competitor creative, emerging formats and cultural trends
• Source and brief UGC creators and help shape founder-led content
• Use AI-assisted workflows for research, scripting, prototyping, briefing and trend monitoring to increase both the speed and volume of creative development

What We're Looking For

You've worked with a CPG brand that's also direct-to-consumer, ideally in a consumable category like food, beverage, supplements, or personal care/beauty in the $25M to $100M revenue range, and you've personally driven DTC sales through your own creative work.

Bonus signal: if you've held a title like Senior Social Media Manager, Paid Media Manager, or Creative Strategist at a DTC CPG brand specifically, you're exactly the kind of candidate we're hoping applies, that pattern has consistently meant someone who already knows how to run these channels for growth.

You should also bring:

• 3+ years of experience in creative strategy, performance creative, growth creative or a closely related role
• A track record that includes both an organic concept that achieved significant reach, engagement or virality and a paid concept that scaled because it improved CAC, ROAS, conversion or other acquisition metrics
• Strong knowledge of Meta and TikTok and how creative performance differs by platform
• Experience across both paid and organic creative
• The ability to generate ideas quickly without losing the strategic thinking behind them
• Strong follow-through. Your ideas become briefs, plans and work that actually gets into market
• Experience working across multiple brands, audiences or product lines
• Strong brief-writing and communication skills
• Experience with UGC and creator-led content
• Comfort digging into creative and paid media performance data
• Experience using AI and automation to increase the speed, volume or effectiveness of your creative work

You do not need to personally design every asset or edit every video. We need you focused on the idea, why it should work, how we should test it and what we learn once it's live.

What We Want to See

As part of your application, we want to see evidence of both creative volume and performance. Please include a resume and portfolio, case studies or examples that show the creative strategy you personally owned and the results it produced.

Where available, show us: the approximate number of creative concepts or briefs you produced in a typical month or quarter; organic work that materially outperformed benchmarks or achieved significant reach, engagement or virality; paid creative that successfully scaled and its impact on CAC, ROAS, conversion or spend; your specific role in developing the strategy; the size or stage of the brands you supported; and how you use AI or automation to increase creative output.

Please do not share confidential, proprietary or client-restricted information. Anonymized examples, percentage improvements, ranges and indexed results are completely appropriate.

Applications that do not include some indication of creative volume and measurable performance results may not be considered.

Location

This role is remote within the United States. We are not able to hire in California, New York, Illinois, or Washington at this time, regardless of a candidate's qualifications.

The expected base salary for this role is $105,000 to $110,000, plus an annual incentive opportunity of up to 10%.

The Asprey Group is a remote-first company. Full-time employees are eligible for our company benefits program,

• including health and wellness benefits, paid time off, paid company holidays, a 401(k), company-paid insurance benefits, portfolio product discounts and additional employee perks

About The Asprey Group

The Asprey Group is a portfolio of health, wellness and performance brands built around one idea: Upgrade Humanity. Learn more at www.daveasprey.com.

The employer for this role is Biohacked, Inc. d/b/a The Asprey Group.

We move quickly, expect people to own their work and believe the best idea can come from anywhere. Our values guide how we work.

The Asprey Group is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic protected by applicable law.