Remote Creative Strategist for Growth & Testing

Tinuiti; United States; Remote; USD 70,000 - 85,000; Full time

Benefits offered by this job

Unlimited PTO

Healthcare

Retirement match

Perks & Wellness

Parental Leave

Learning & Development

Job summary

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with billions under management and 1,200+ employees.

This remote-friendly Creative Strategist role leads day-to-day creative strategy for clients, translating goals and insights into messaging, testing plans, and creative recommendations in collaboration with strategy, media, studio, analytics, and client teams.

Qualifications

• 3-5+ years of experience in creative strategy, advertising, brand strategy, marketing, or a related field.
• Strong experience translating business and marketing goals into messaging, testing, and creative strategy recommendations.
• Strong analytical skills and comfort interpreting campaign reports, platform data, testing results, and research findings to inform strategy.
• Experience working directly with clients and/or senior internal stakeholders to guide strategic creative decisions.
• Familiarity with paid social, video, streaming, display, and broader digital environments, with a strong understanding of how creative should adapt by channel.
• Strong understanding of A/B and multivariate testing methodologies.
• Comfort using AI tools to improve efficiency, quality, and day-to-day decision-making, with strong judgment in validating outputs and handling sensitive data.
• Strong written, verbal, and presentation skills, including the ability to explain strategy clearly and persuasively.
• Deep familiarity with creative analytics tools and audience research

Responsibilities

• Lead day-to-day creative strategy for assigned clients or campaign scopes, shaping messaging direction, creative testing priorities, and audience-informed recommendations.
• Translate business goals into communication and creative objectives that support both brand and performance outcomes.
• Build strong working relationships with internal partners and client stakeholders, helping guide the strategic direction of creative work through clear, confident recommendations.
• Present strategic rationale, testing plans, and creative insights in a way that helps clients and internal teams make stronger decisions.
• Use platform, channel, and creative performance data to inform stronger strategy and optimization recommendations across paid social, video, display, and related channels.
• Apply emerging tools and technologies, including AI where appropriate, to improve workflow quality, creative ideation, testing rigor, and strategic insight.
• Help identify operational pain points, workflow opportunities, and tool-related improvements that can strengthen creative strategy development over time.

Skills

Creative strategy

Advertising strategy

Analytical skills

Client communication

A/B testing

AI tools

Job description

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with billions under management and 1,200+ employees.

This remote-friendly Creative Strategist role leads day-to-day creative strategy for clients, translating goals and insights into messaging, testing plans, and creative recommendations in collaboration with strategy, media, studio, analytics, and client teams.