Senior Creative Strategy Leader, Remote & AI-Driven Growth

Tinuiti; United States; Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Unlimited PTO

Remote-friendly environment

Healthcare

401(k)

Learning & Development

Parental Leave

Job summary

Tinuiti is seeking a Senior Manager, Creative Strategy to lead and develop a team across complex client scopes. You will translate business goals, audience insights, and performance learnings into stronger messaging and strategic recommendations, ensuring outputs integrate with Creative Studio, Media, and Analytics.

You will guide strategic direction, coach team members, and drive cross-functional collaboration, while staying ahead of AI and platform trends to deliver high-quality strategy

Qualifications

• 7-10+ years of experience in creative strategy, marketing, brand strategy, advertising, or a related field.
• 3+ years of people management, mentoring, or formal team leadership experience.
• Strong experience developing campaign strategy, messaging recommendations, creative briefs, testing roadmaps, and performance-informed creative recommendations.
• At least 3 years of client relationship experience, collaborating with in-house or agency creative teams through strategy, ideation, production, and review.
• Proficiency analyzing data from platforms such as Meta, TikTok, Snapchat, YouTube, and similar environments to inform creative strategy.
• Familiarity with email, web, display, streaming, social, commerce, and related channels, with a focus on innovation and optimization.
• Strong understanding of A/B and multivariate testing methodologies.
• Demonstrated ability to use AI tools to improve personal and team effectiveness, with strong judgment in validating outputs and handling sensitive data.
• Excellent client-facing communication and presentation skills, including senior stakeholder presentations.

Responsibilities

• Client‑Centric: Define and oversee creative strategy for assigned clients and campaigns, ensuring alignment with business objectives, marketing goals, audience needs, and measurable outcomes.
• Product‑Led: Apply and help improve Creative Strategy templates, processes, and frameworks, including briefs, CABs, audits, testing roadmaps, and performance synthesis. Help build new approaches to creative strategy, including content and creative strategy synergies, AI‑enabled performance creative, creative analytics, and platform‑informed testing. Partner with Creative Studio to improve briefing, strategic handoff, review quality, and alignment from strategy to execution. Surface process and workflow opportunities that can improve delivery quality, reduce rework, and strengthen cross‑functional collaboration. Contribute to pitch materials, case studies, and examples that demonstrate Creative Strategy value.
• Data & Measurement‑Driven: Leverage platform, channel, creative performance, and research data to refine creative strategy and improve performance over time. Guide the development of audience‑specific testing plans and learning agendas across paid social, video, display, streaming TV, email, web, and related environments. Interpret campaign results and creative testing outcomes to identify what is working, why, and what should change next. Ensure strategist recommendations connect to client KPIs, hypotheses, and measurable learning rather than only summarizing performance. Coach direct reports on how to move from observations to sharper strategic conclusions.

Skills

7-10+ years experience in creative-str

People management

Campaign strategy development

Client relationship experience

Data analysis from platforms

Multichannel channel knowledge

A/B and multivariate testing

AI tools for team effectiveness

Excellent client-facing communication

Job description

Tinuiti is seeking a Senior Manager, Creative Strategy to lead and develop a team across complex client scopes. You will translate business goals, audience insights, and performance learnings into stronger messaging and strategic recommendations, ensuring outputs integrate with Creative Studio, Media, and Analytics.

You will guide strategic direction, coach team members, and drive cross-functional collaboration, while staying ahead of AI and platform trends to deliver high-quality strategy