Remote Creative Lead - Campaign Strategy & Copy

Directive; Austin (TX); Remote; USD 120,000 - 130,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

Life insurance

Mental health benefits

Unlimited PTO

Holidays & birthday off

401(k) match

Annual bonus

Job summary

Directive is a remote-first marketing consultancy serving B2B SaaS, enterprise technology, industrial, and commerce brands. We’re seeking a Creative Lead who translates Moments that Matter into creative territories, messaging hypotheses, and campaign concepts that drive performance across channels.

This role is hands-on, with copy direction, briefs, and client conversations, not a full design team. You will shape creative strategy, build campaign narratives, and collaborate with designers to

Qualifications

• 4-6 years of professional creative experience in agency, professional services, or B2B marketing.
• Portfolio showing brand work and performance creative with measurable results.
• Experience developing campaigns from concept through execution.

Responsibilities

• Lead creative direction, campaign concepting, messaging strategy, and performance copy direction.
• Turn briefs into territories, hooks, headlines, CTAs, and narrative direction.
• Partner with designers to translate concepts into executable assets.
• Build early proof points and campaign-style case studies to drive revenue growth.

Skills

Campaign strategy

Messaging direction

Copywriting

Executive presence

Client communication

Creative judgment

Collaboration with designers

Tools

Adobe Creative Cloud

AI-assisted tools

Asana

GA4

Looker

Job description

Directive is a remote-first marketing consultancy serving B2B SaaS, enterprise technology, industrial, and commerce brands. We’re seeking a Creative Lead who translates Moments that Matter into creative territories, messaging hypotheses, and campaign concepts that drive performance across channels.

This role is hands-on, with copy direction, briefs, and client conversations, not a full design team. You will shape creative strategy, build campaign narratives, and collaborate with designers to