Creative Lead — Campaign Strategy & Performance Copy

Directive; Dallas (TX); Remote; USD 120,000 - 130,000; Full time

Benefits offered by this job

Remote-first company

Unlimited PTO

401(k) with company match

Annual bonus

Job summary

Directive is a remote-first marketing consultancy that builds visual systems for B2B brands, focusing on performance, messaging, and campaign impact rather than aesthetics alone.

We seek a Creative Lead who writes copy, shapes briefs, and sets strategy for campaigns, bringing senior judgment and hands-on execution to craft clear, differentiated messaging and assets used by designers and PPC, social, and content teams.

Qualifications

• 4-6 years of professional creative experience, with agency or B2B marketing background.
• Portfolio demonstrating brand work and performance creative with measurable results.
• Experience developing campaigns from concept through execution.
• Ability to maintain and evolve brand standards across channels.

Responsibilities

• Own campaign strategy, messaging, and performance copy direction.
• Turn briefs into territories, concepts, hooks, headlines, CTAs, and narrative direction.
• Collaborate with designers to execute strong concepts.
• Develop creative territories and testing recommendations for initiatives.
• Support new-business or portfolio sales with speculative creative.

Skills

Creative leadership

Campaign strategy

Copywriting

Executive presence

Tools

Adobe Creative Cloud

AI-assisted creative tools

Optimizely

Unbounce

Crazy Egg

GA4/Looker

Job description

Directive is a remote-first marketing consultancy that builds visual systems for B2B brands, focusing on performance, messaging, and campaign impact rather than aesthetics alone.

We seek a Creative Lead who writes copy, shapes briefs, and sets strategy for campaigns, bringing senior judgment and hands-on execution to craft clear, differentiated messaging and assets used by designers and PPC, social, and content teams.