Creative Lead — Campaign Strategy for Revenue Growth

Directive; Los Angeles (CA); Remote; USD 120,000 - 130,000; Full time

Benefits offered by this job

Unlimited PTO

401(k) with match

Remote-first

Comprehensive health plans

Job summary

Directive is seeking a Creative Lead to translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction that designers can execute against. This role requires senior-level creative judgment for fast-moving, digital-first work tied to business outcomes, with opportunities to shape briefs and drive campaign-style case studies.

The ideal candidate will lead creative direction, collaborate with cross-functional teams, and

Qualifications

• 4-6 years of professional creative experience in an agency, professional services, or B2B marketing environment.
• A portfolio showing range across brand work and performance creative with measurable results.
• Experience developing campaigns from concept through execution.

Responsibilities

• Lead campaign strategy, messaging, and copy direction.
• Translate inputs into territories, concepts, hooks, headlines, CTAs, and narrative direction.
• Collaborate with production designers to execute strong concepts and copy direction.
• Develop early proof points and campaign-style case studies for revenue growth.
• Establish a lightweight creative review rhythm focused on concept quality and business relevance.

Skills

Creative leadership

Campaign development

Brand standards

Executive presence

Tools

Adobe Creative Cloud

GA4/Looker

Job description

Directive is seeking a Creative Lead to translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction that designers can execute against. This role requires senior-level creative judgment for fast-moving, digital-first work tied to business outcomes, with opportunities to shape briefs and drive campaign-style case studies.

The ideal candidate will lead creative direction, collaborate with cross-functional teams, and