Campaign Creative Lead - Performance Copy & Strategy

Content Creators; Chicago (IL); Remote; USD 120,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Disability and life insurance

Unlimited PTO and paid holidays

401(k) with company match

Annual bonus based on tenure

Job summary

Directive Consulting seeks a Creative Lead to translate Moments that Matter into compelling campaign concepts, messaging hypotheses, and copy direction for fast-moving, digital-first work. You’ll shape briefs, identify stronger angles, and drive revenue through performance-focused creative with executive-level presence.

The role is remote-first, highly visible, and collaboration-heavy, with strategic input across new-business and portfolio opportunities, and strong emphasis on testable,

Qualifications

• 4–6 years of professional creative experience in agency, professional services, or B2B marketing.
• Portfolio showing brand work and performance creative with measurable results.
• Experience developing campaigns from concept through execution.
• Ability to maintain and evolve brand standards across channels.

Responsibilities

• Own the idea, message, and creative direction before production begins.
• Lead creative strategy in new-business and portfolio-sales opportunities.
• Provide copy direction, messaging territories, and campaign concepts to tell stronger stories.
• Translate briefs into territories, hooks, headlines, CTAs, and narrative sequencing.
• Partner with designers to execute strong concepts and copy direction.
• Develop early proof points, examples, and campaign-style case studies.

Skills

Creative strategy

Campaign concepting

Copy direction

Messaging strategy

Performance copy

Executive presence

Brand standards

Collaboration with designers

Ambiguity tolerance

Tools

Adobe Creative Cloud

Optimizely

Unbounce

Crazy Egg

AI tooling

Asana

GA4/Looker

Job description

Directive Consulting seeks a Creative Lead to translate Moments that Matter into compelling campaign concepts, messaging hypotheses, and copy direction for fast-moving, digital-first work. You’ll shape briefs, identify stronger angles, and drive revenue through performance-focused creative with executive-level presence.

The role is remote-first, highly visible, and collaboration-heavy, with strategic input across new-business and portfolio opportunities, and strong emphasis on testable,