Remote Content Strategy Lead, Cell & Gene Therapy

Fresenius Kabi USA, LLC; Louisville (KY); A distancia; USD 120.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401(k) with company contributions

Health benefits including medical, Rx,

Paid vacation and holidays

Wellness program

Descripción de la vacante

Fresenius Kabi USA, LLC is seeking a Manager, Marketing Content Strategy for CGT to own global content strategies, translating complex scientific content into clear, differentiated messaging that supports adoption and commercialization. You will align with Priority customers and coordinate across product, commercial, R&D, and regulatory teams.

The role leads global and regional campaigns, conferences, and sales enablement content, guiding editorial priorities and ensuring compliant,

Formación

• Bachelor's degree in Marketing, Communications, Life Sciences, Business, or related field; advanced degree preferred.
• 8+ years of experience in content marketing, product marketing, scientific communications, downstream marketing, or related commercial communications within life sciences, biotechnology, medical technology, or biopharmaceutical industries.
• Translate complex scientific, technical, product, and workflow information into clear, credible content for technical and nontechnical audiences.
• Experience developing content for omnichannel campaigns, conferences, customer communications, sales-enablement materials, and digital channels.
• Knowledge of cell and gene therapy, bioprocessing, advanced therapies, or related markets preferred.
• Experience coordinating content review with regulatory, legal, quality, and corporate communications stakeholders.
• Ability to travel up to 15%, including internationally as required.

Responsabilidades

• Own and execute global content strategies aligned with CGT business priorities, upstream marketing strategy, portfolio positioning, value propositions, and customer needs.
• Translate complex scientific, technical, workflow, and product information into clear, accurate content across presentations, brochures, case studies, thought-leadership materials, conference assets, training materials, and other marketing communications.
• Provide strategic content direction to internal subject-matter experts, agency partners, and external collaborators, integrating scientific expertise and commercial objectives.
• Establish and govern global content plans, editorial calendars, asset priorities, and approval workflows to support milestones, launches, campaigns, conferences, and commercialization.
• Set content quality standards and direct review/optimization for scientific accuracy, market relevance, accessibility, brand alignment, and consistency.
• Lead content strategy and execution for complex global and regional campaigns, conferences, product initiatives, and customer-engagement programs.
• Define sales-enablement frameworks, presentations, technical materials, case studies, and customer-facing tools to support product understanding and adoption.
• Own messaging and content strategy for priority industry events, including presentations and post-event communications.
• Establish feedback mechanisms with regional, commercial, and field teams to improve content relevance and impact.
• Lead cross-functional content review with Regulatory, Legal, Quality, and Corporate Communications teams.

Conocimientos

Translate complex scientific content

Content marketing expertise

Omnichannel campaigns

Cross-functional coordination

Travel willingness

Educación

Bachelor's degree in Marketing, Communications, Life Sciences, Business, or related field

Advanced degree preferred

Descripción del empleo

Fresenius Kabi USA, LLC is seeking a Manager, Marketing Content Strategy for CGT to own global content strategies, translating complex scientific content into clear, differentiated messaging that supports adoption and commercialization. You will align with Priority customers and coordinate across product, commercial, R&D, and regulatory teams.

The role leads global and regional campaigns, conferences, and sales enablement content, guiding editorial priorities and ensuring compliant,