Remote Channel Marketing Lead

Illinois Tool Works; United States; A distancia; USD 80.000 - 110.000; Jornada completa

Descripción de la vacante

Illinois Tool Works, a global industrial solutions leader, seeks a Channel Marketing Manager to translate GTM and commercial strategies into coordinated, customer-ready programs. You will drive end-to-end program planning, cross-functional collaboration, and performance optimization across channels in a fully remote role based in the United States.

Reporting to the Senior Manager, Channel & Go-to-Market Strategy, you will guide the GTM Specialist, manage budgets, and ensure programs meet

Formación

• Bachelor's degree or equivalent in marketing, business, communications, or related field.
• 5+ years of experience in GTM, channel marketing, or related areas.
• Demonstrated experience managing cross-functional programs from planning through execution.
• Strong analytical, budget management, and problem-solving skills.
• Experience with distributors, channel partners, or customer-facing programs preferred.
• Strong communication, organization, and stakeholder management skills.

Responsabilidades

• Translate GTM strategies into actionable programs, plans, timelines, and deliverables.
• Lead end-to-end program planning and execution across channels and touchpoints.
• Coordinate cross-functional teams and partners to ensure alignment and timely execution.
• Identify risks, dependencies, and resource needs and elevate strategic issues.
• Establish and maintain program processes, tools, and best practices.
• Execute customer and channel initiatives that support sales and commercial priorities.
• Coordinate distributor, showroom, merchandising, and promotional programs.
• Monitor program execution and identify opportunities to improve effectiveness.
• Track program KPIs and prepare performance reports for leadership.
• Manage program budgets, forecasts, and actual spending.
• Provide guidance and development to junior team members.
• Collaborate with Sales, Product, Marketing, Finance, Digital, and Creative teams to drive GTM programs.

Conocimientos

GTM strategy

Channel marketing

Cross-functional collaboration

Budget management

Program management

Educación

Bachelor's degree in Marketing, Business, Communications, or related field

Descripción del empleo

Illinois Tool Works, a global industrial solutions leader, seeks a Channel Marketing Manager to translate GTM and commercial strategies into coordinated, customer-ready programs. You will drive end-to-end program planning, cross-functional collaboration, and performance optimization across channels in a fully remote role based in the United States.

Reporting to the Senior Manager, Channel & Go-to-Market Strategy, you will guide the GTM Specialist, manage budgets, and ensure programs meet