Remote Campaign Strategist: Audience & Funnel Mastery

Acxiom; Carson City (NV); Teletrabalho; USD 100 000 - 150 000; Tempo integral

Resumo da oferta

Acxiom is seeking a Campaign Strategist to develop and oversee multi‑channel campaign strategies across a portfolio of clients, grounding initiatives in audience logic, funnel movement, and clear business objectives.

You will define audience strategy, write BRDs, shape requirements, and improve processes while managing multiple client strategies and ad‑hoc requests with strategic integrity.

Qualificações

• 7 to 12 years of experience in an agency or similar environment.
• Proven ability to build campaign strategies, define target audiences, and map lead‑to‑customer journeys.
• Understanding of segmentation, deciles, scoring models, and how audience selection impacts campaign outcomes.
• Strong ability to write structured, actionable BRDs.
• Deep intuition for funnel movement and the KPIs that matter at each stage.
• Ability to juggle multiple strategies, deadlines, and ad‑hoc requests without sacrificing quality.
• Experience across all funnel stages, including prospect, lead, and customer.
• Skilled at articulating strategy to technical and non‑technical stakeholders.
• Experience identifying workflow gaps and proposing scalable solutions.

Responsabilidades

• Campaign Strategy Development — Build end‑to‑end campaign strategies aligned with client goals.
• Audience Strategy — Define segmentation logic and targeting approaches.
• BRD Creation — Translate direction into actionable BRDs for analytics and operations.
• Funnel & Journey Mapping — Design pathways from awareness to conversion.
• Multi‑Client Strategy Management — Oversee several client strategies concurrently.
• Ad‑Hoc Strategic Support — Respond quickly to short‑turn requests while maintaining integrity.
• Cross‑Functional Partnership — Collaborate with analytics, creative, media, and operations teams.
• Process Improvement — Identify workflow gaps and streamline processes.
• Strategic Alignment — Ensure cohesion across teams without executing tasks.
• Performance Interpretation — Translate results into insights and recommendations.
• Client Communication — Present strategies and frameworks clearly.
• Executive Stakeholder Engagement — Influence leaders to drive alignment.

Conhecimentos

Campaign strategy

Audience strategy

BRD creation

Funnel design

Multi-client management

Cross-functional collaboration

Executive communication

Process improvement

Stakeholder engagement

Performance interpretation

Client communication

Ferramentas

CRM platforms

CDPs

Marketing automation

Descrição da oferta de emprego

Acxiom is seeking a Campaign Strategist to develop and oversee multi‑channel campaign strategies across a portfolio of clients, grounding initiatives in audience logic, funnel movement, and clear business objectives.

You will define audience strategy, write BRDs, shape requirements, and improve processes while managing multiple client strategies and ad‑hoc requests with strategic integrity.