Remote Campaign Strategist: Audience & Funnel Architect

Acxiom; Austin (TX); Remote; USD 120.000 - 160.000; Vollzeit

Zusammenfassung

Acxiom is seeking a Campaign Strategist to develop and oversee multi-channel campaign strategies across a portfolio of clients. You will define audience strategy, write BRDs, shape requirements, and improve operational processes.

You will manage multiple client strategies, balancing deep strategic work with fast-turn requests, and partner with analytics, creative, media, and operations teams to deploy audiences effectively and measure KPI-driven results.

Qualifikationen

• 7 to 12 years of experience in an agency or similar environment managing multiple client strategies concurrently.
• Proven ability to build campaign strategies, define target audiences, and map lead‑to‑customer journeys.
• Understanding of segmentation, deciles, scoring models, and how audience selection impacts campaign outcomes.
• Strong ability to write structured, actionable BRDs.
• Deep intuition for funnel movement and the KPIs that matter at each stage.
• Ability to juggle multiple strategies, deadlines, and ad‑hoc requests without sacrificing quality.
• Experience across all funnel stages, including prospect, lead, and customer.
• Skilled at articulating strategy to technical and non‑technical stakeholders.
• Experience identifying workflow gaps and proposing scalable solutions.

Aufgaben

• Campaign Strategy Development — Build end‑to‑end campaign strategies that align with client goals, including funnel design, messaging frameworks, and KPI alignment.
• Audience Strategy — Define segmentation logic, targeting approaches, and expected outcomes of audience mixes, including decile‑based strategies and scoring models.
• BRD Creation — Translate strategic direction into clear, actionable Business Requirements Documents for analytics and operations teams.
• Funnel & Journey Mapping — Design pathways that guide leads and prospects from awareness to conversion, identifying KPIs that signal movement and success.
• Multi‑Client Strategy Management — Oversee several client strategies in flight at once, ensuring each receives the appropriate level of strategic depth, prioritization, and responsiveness.
• Ad‑Hoc Strategic Support — Respond quickly to short‑turn or surface‑level requests while maintaining strategic integrity and consistency across all client work.
• Cross‑Functional Partnership — Partner with analytics, creative, media, and operations teams to ensure campaigns are structured correctly and audiences are deployed strategically.
• Process Improvement — Identify workflow gaps, inefficiencies, and opportunities to streamline campaign development and audience selection processes.
• Strategic Alignment — Work closely with cross‑functional teams to ensure strategic cohesion without performing executional tasks.
• Performance Interpretation — Interpret high‑level campaign results and translate them into strategic insights and recommendations.
• Client Communication — Present strategies, audience plans, and campaign frameworks clearly and persuasively.
• Executive Stakeholder Engagement — Communicate complex marketing strategies, audience insights, and recommendations with confidence, influencing Director-, VP-, and C-level stakeholders to drive alignment and decision‑making.

Kenntnisse

Campaign strategy

Audience segmentation

BRD writing

Funnel mapping

Multi-client management

Ad-hoc requests

Cross-functional collaboration

Process improvement

Stakeholder communication

Analytics interpretation

Executive engagement

Tools

CRM platforms

CDPs

Marketing automation tools

Jobbeschreibung

Acxiom is seeking a Campaign Strategist to develop and oversee multi-channel campaign strategies across a portfolio of clients. You will define audience strategy, write BRDs, shape requirements, and improve operational processes.

You will manage multiple client strategies, balancing deep strategic work with fast-turn requests, and partner with analytics, creative, media, and operations teams to deploy audiences effectively and measure KPI-driven results.