Campaign Strategist: Multi-Client Growth Lead

Acxiom; Conway (AR); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Acxiom is seeking a Campaign Strategist to develop and oversee multi‑channel campaign strategies for a portfolio of clients. You will focus on audience logic, funnel movement, and clear business objectives, writing BRDs and shaping campaign requirements.

Ideal candidates will manage multiple client strategies, balance deep strategic work with fast-turn requests, and partner with analytics, creative, media, and operations teams to ensure campaigns are structured correctly and audiences deployed

Qualifications

• 7–12 years of agency or similar env managing multiple client strategies.
• Ability to build campaign strategies, define audiences, and map journeys.
• Understanding of segmentation, deciles, scoring models and audience impact.
• Strong BRD writing skills.
• Deep intuition for funnel movement and KPIs.
• Ability to juggle multiple strategies, deadlines, and ad-hoc requests.
• Experience across all funnel stages: prospect to customer.
• Articulate strategy to both technical and non-technical stakeholders.
• Experience identifying workflow gaps and proposing scalable solutions.

Responsibilities

• Develop end-to-end campaign strategies aligned with client goals.
• Define segmentation logic and audience mixes.
• Create BRDs for analytics and operations teams.
• Design funnel and journey maps with KPIs.
• Manage multiple client strategies simultaneously.
• Provide ad-hoc strategic support while maintaining integrity.
• Partner with analytics, creative, media, and operations.
• Identify workflow gaps and streamline processes.
• Communicate strategic insights and recommendations to stakeholders.
• Engage executive stakeholders to drive alignment.

Skills

Campaign strategy

Audience segmentation

BRD writing

Funnel analytics

Cross-functional communication

Project juggling

Stakeholder management

Workflow improvement

Executive communication

Performance interpretation

Tools

CRM familiarity

CDP familiarity

Marketing automation

Job description

Acxiom is seeking a Campaign Strategist to develop and oversee multi‑channel campaign strategies for a portfolio of clients. You will focus on audience logic, funnel movement, and clear business objectives, writing BRDs and shaping campaign requirements.

Ideal candidates will manage multiple client strategies, balance deep strategic work with fast-turn requests, and partner with analytics, creative, media, and operations teams to ensure campaigns are structured correctly and audiences deployed