Remote Campaign Messaging Writer for Impactful Emails

Nashville Public Radio; Dallas (TX); On-site; USD 70,000 - 80,000; Full time

Job summary

The American Heart Association seeks a Writer, Campaign Messaging to join the Content and Channel Strategy Team. This full-time, 12-month temporary contract role focuses on high-volume email communications, personalization, and audience-centered messaging that drives engagement and conversion.

You will shape campaigns from concept to execution, collaborating with strategists, marketers, and stakeholders. This remote-ready position offers growth, training, and a supportive environment.

Qualifications

• Bachelor's degree or equivalent. Typically requires less than two (2) years of related work experience.
• Proven experience developing campaign messaging and audience-focused communication strategies.
• Success in creating email content that supports engagement, conversion, and audience participation goals.
• Understanding of audience segmentation and personalization principles.
• Ability to translate complex information into clear, concise, and compelling communications.
• Experience writing for both consumer and professional audiences.
• Strong editing, proofreading, and quality-control skills.
• Ability to manage multiple communication projects and deadlines simultaneously.
• Experience collaborating with marketers, strategists, and subject matter experts.

Responsibilities

• Develop campaign messaging, concepts, and communication frameworks that support organizational priorities and audience engagement goals.
• Partner with strategists, marketers, and stakeholders to shape campaign messages that resonate with specific audience segments.
• Write, edit, and proof high-volume email communications supporting campaigns, events, programs, and organizational initiatives.
• Create compelling email copy designed to increase engagement, registrations, participation, and other conversion-focused outcomes.
• Develop messaging that can be adapted for audience segments, ensuring relevant and personalized experiences.
• Apply knowledge of personalization strategies to create content that aligns with audience interests, behaviors, and needs.
• Write and edit promotional communications supporting Scientific Sessions, Healthy Living, Lifelong Learning, and other programs for healthcare professionals, researchers, and consumer audiences.
• Produce recurring consumer newsletter content that is engaging, clear, and aligned with brand standards.
• Develop promotional and recap newsletters for scientific council audiences, highlighting key events, achievements, and upcoming opportunities.
• Create clear calls-to-action and messaging that encourage audience engagement and response.
• Collaborate with marketing, content, and stakeholder teams to ensure messaging remains consistent with campaign objectives.
• Self-edit and provide final proofing to ensure accuracy, quality, and attention to detail.
• Use audience insights and performance feedback to strengthen messaging effectiveness over time.
• Stay current on trends in email marketing, personalization, audience engagement, and campaign communications.
• Other projects as assigned.

Skills

Campaign messaging

Email copywriting

Audience segmentation

Editing & proofreading

Project management

Cross-functional collaboration

Education

Bachelor's degree

Job description

The American Heart Association seeks a Writer, Campaign Messaging to join the Content and Channel Strategy Team. This full-time, 12-month temporary contract role focuses on high-volume email communications, personalization, and audience-centered messaging that drives engagement and conversion.

You will shape campaigns from concept to execution, collaborating with strategists, marketers, and stakeholders. This remote-ready position offers growth, training, and a supportive environment.