Remote Website Content & UX Optimization Writer

American Heart Association; Dallas (TX); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Paid Time Off and holidays

Tuition Assistance

Heart U online university access

Telemedicine and health benefits

Job summary

The American Heart Association is seeking a Writer, Website Content and Optimization to join our Content and Channel Strategy Team. This full-time, 12-month temporary contract role offers remote work flexibility and focuses on developing, editing, and optimizing website content aligned with audience needs and organizational priorities.

You will collaborate with web, marketing, and stakeholder teams to ensure content follows voice, tone, accessibility, and audience standards while advancing

Qualifications

• Bachelor's degree or equivalent. Typically requires less than two (2) years of related work experience.
• Proven experience developing and optimizing website content for multiple audiences and business objectives.
• Strong understanding of UX writing, content formatting, and audience-centered digital communication.
• Experience creating content that supports discoverability through traditional search and emerging AI-powered search experiences.
• Understanding of audience journeys, search intent, and how users find and consume information online.
• Ability to translate complex information into clear, concise, user-friendly digital experiences.
• Experience editing and optimizing existing content to improve usability, readability, and effectiveness.
• Strong knowledge of website content best practices, including content structure, scannability, information architecture, and accessibility considerations.
• Experience collaborating with web teams, marketers, strategists, and subject matter experts.
• Strong editing, proofreading, and quality-control skills.
• Ability to manage multiple content projects and deadlines simultaneously.
• Experience with content management systems; Sitecore experience preferred.

Responsibilities

• Develop, edit, and optimize website content supporting campaigns, health information, programs, products, events, and organizational initiatives.
• Create new website content and improve existing content to align with audience needs, organizational priorities, and digital experience goals.
• Apply UX writing and content design principles to improve clarity, usability, navigation, and user experience across digital experiences.
• Write content that supports discoverability through both traditional search engines and emerging AI-powered search and discovery experiences.
• Develop content that reflects audience intent, search behavior, and various stages of the audience journey.
• Support the transition of content from the current website to future digital experiences by editing, revising, and developing content as needed.
• Serve as the primary content liaison between content teams and web teams, helping ensure content requirements and digital experience needs remain aligned throughout planning and implementation.
• Collaborate with web, marketing, content, and stakeholder teams to ensure content aligns with organizational voice, tone, accessibility, and audience standards.
• Review and refine content to improve readability, scannability, usefulness, and overall audience experience.
• Apply established best practices for website content structure, content design, information architecture, and digital user experience.
• Self-edit and provide final proofing to ensure accuracy, quality consistency, and attention to detail.
• Maintain awareness of evolving digital content, UX writing, content design, search, and AI discoverability trends to inform content development.
• Other projects as assigned.

Skills

UX writing

Content optimization

Editing & proofreading

Project management

Education

Bachelor's degree or equivalent

Tools

Sitecore

Content Management Systems

Job description

The American Heart Association is seeking a Writer, Website Content and Optimization to join our Content and Channel Strategy Team. This full-time, 12-month temporary contract role offers remote work flexibility and focuses on developing, editing, and optimizing website content aligned with audience needs and organizational priorities.

You will collaborate with web, marketing, and stakeholder teams to ensure content follows voice, tone, accessibility, and audience standards while advancing