Remote UX Content Writer & Website Optimization

Nashville Public Radio; Dallas (TX); On-site; USD 70,000 - 80,000; Full time

Job summary

American Heart Association in Dallas is seeking a Writer, Website Content and Optimization to join our Content and Channel Strategy Team. This full-time, 12-month temporary contract position offers remote flexibility and focuses on shaping digital content experiences.

You will develop, edit, and optimize website content, apply UX writing principles, and ensure content discoverability across campaigns and health information. Collaboration across web, marketing, and stakeholder teams is essential.

Qualifications

• Bachelor's degree or equivalent; typically requires less than two (2) years of related work experience.
• Proven experience developing and optimizing website content for multiple audiences and business objectives.
• Strong understanding of UX writing, content formatting, and audience-centered digital communication.
• Experience editing and optimizing existing content to improve usability, readability, and effectiveness.

Responsibilities

• Develop, edit, and optimize website content supporting campaigns, health information, programs, products, events, and organizational initiatives.
• Create new website content and improve existing content to align with audience needs, organizational priorities, and digital experience goals.
• Apply UX writing and content design principles to improve clarity, usability, navigation, and user experience across digital experiences.
• Write content that supports discoverability through traditional search engines and emerging AI-powered search and discovery experiences.
• Develop content that reflects audience intent, search behavior, and various stages of the audience journey.

Skills

UX writing

Content formatting

Audience-centered writing

Editing and proofreading

Education

Bachelor's degree or equivalent

Tools

Sitecore

Job description

American Heart Association in Dallas is seeking a Writer, Website Content and Optimization to join our Content and Channel Strategy Team. This full-time, 12-month temporary contract position offers remote flexibility and focuses on shaping digital content experiences.

You will develop, edit, and optimize website content, apply UX writing principles, and ensure content discoverability across campaigns and health information. Collaboration across web, marketing, and stakeholder teams is essential.