Remote Writer: Website Content & UX Optimization

American Heart Association; United States; Remote; USD 70,000 - 80,000; Full time

Benefits offered by this job

PTO 16 days per year

12 paid holidays

Tuition assistance

Heart U online university access

Job summary

American Heart Association in the United States is seeking a Writer, Website Content and Optimization for a 12-month remote contract. The role blends website content development, audience-centered writing, UX content formatting, and content optimization to shape how audiences experience digital content.

You will develop and refine content for campaigns, programs, and health information, support content migration, and ensure voice, tone, accessibility, and discoverability across digital

Qualifications

• Bachelor's degree or equivalent and typically <2 years of related work experience.
• Proven experience developing and optimizing website content for multiple audiences and business objectives.
• Strong understanding of UX writing, content formatting, and audience-centered digital communication.
• Experience creating content that supports discoverability through traditional search and emerging AI-powered search experiences.
• Understanding of audience journeys, search intent, and how users find and consume information online.
• Ability to translate complex information into clear, concise, user-friendly digital experiences.
• Experience editing and optimizing existing content to improve usability, readability, and effectiveness.
• Strong knowledge of website content best practices, including content structure, scannability, information architecture, and accessibility.
• Experience collaborating with web teams, marketers, strategists, and subject matter experts.

Responsibilities

• Develop, edit, and optimize website content supporting campaigns, health information, programs, products, events, and organizational initiatives.
• Create new website content and improve existing content to align with audience needs and digital experience goals.
• Apply UX writing and content design principles to improve clarity, usability, navigation, and user experience across digital experiences.
• Write content that supports discoverability through search engines and AI-powered discovery experiences.
• Develop content reflecting audience intent, search behavior, and various stages of the audience journey.
• Support the transition of content from the current website to future digital experiences by editing and developing content as needed.
• Serve as the primary content liaison between content teams and web teams to keep requirements aligned.
• Collaborate with web, marketing, content, and stakeholder teams to ensure content aligns with voice, tone, accessibility, and audience standards.
• Review and refine content to improve readability, scannability, usefulness, and overall audience experience.
• Apply best practices for website content structure, content design, information architecture, and digital user experience.
• Self-edit and provide final proofing for accuracy, quality, consistency and detail.
• Maintain awareness of evolving digital content, UX writing, content design, search and AI discoverability trends.

Skills

UX writing

Content optimization

Audience-centered writing

Editing & proofreading

Collaboration

Content strategy

Education

Bachelor's degree

Tools

Sitecore

CMS

SEO tools

Job description

American Heart Association in the United States is seeking a Writer, Website Content and Optimization for a 12-month remote contract. The role blends website content development, audience-centered writing, UX content formatting, and content optimization to shape how audiences experience digital content.

You will develop and refine content for campaigns, programs, and health information, support content migration, and ensure voice, tone, accessibility, and discoverability across digital