Remote Campaign Lead, Software Marketing (SaaS)

IDEXX Laboratories, Inc; Westbrook (ME); Hybrid; USD 120,000 - 123,000; Full time

Benefits offered by this job

Health / Dental / Vision benefits day

5% matching 401k

Annual cash bonus

Career advancement opportunities

Job summary

IDEXX Veterinary Software is seeking a Campaign Manager, Software Marketing to plan and manage multi-channel campaigns that attract new customers and engage existing ones. You will collaborate with product marketing, demand generation, content, email, and sales to keep campaigns on schedule and on budget.

Ideal candidates have 5+ years in B2B marketing for SaaS or tech, strong project management, and experience with HubSpot.

Qualifications

• 5+ years of experience in B2B marketing for SaaS/tech
• Bachelor's degree in Marketing, Business, Communications, or related field
• Experience supporting campaigns across paid media, email, web, and content
• Experience working with external agencies and freelancers, including briefs and budgets
• Proficient with HubSpot and building campaign elements
• Familiarity with leads/MQLs/SQLs and cost-per-lead metrics
• Strong project management and organizational skills
• Clear writing and editorial judgment
• Self-starter who can work independently and adapt in a large org
• Comfort switching between planning and hands-on execution
• Experience in veterinary/healthcare software is a plus

Responsibilities

• Be the point person for individual campaigns coordinating with agencies, freelancers, and internal teams
• Translate goals into campaign plans with audiences, messages, channels, timelines, and success metrics
• Own campaign delivery from kickoff to wrap-up, tracking deliverables, deadlines, and budgets
• Collaborate with paid media, content, email, and global teams to brief and launch campaigns
• Oversee content assets: landing pages, emails, ads, guides, webinars written for practice owners and veterinarians
• Coordinate with HubSpot email campaigns and overall campaign operations
• Monitor performance, report results, and suggest changes to targeting and channels
• Maintain campaign calendar, briefs, templates, and status updates
• Work with cross-functional teams to keep campaigns aligned with customer and sales needs
• Support acquisition and retention programs across onboarding, cross-sell, and engagement

Skills

B2B marketing

Campaign planning

HubSpot

Project management

Content collaboration

Editing/writing

Independent work

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

HubSpot

Job description

IDEXX Veterinary Software is seeking a Campaign Manager, Software Marketing to plan and manage multi-channel campaigns that attract new customers and engage existing ones. You will collaborate with product marketing, demand generation, content, email, and sales to keep campaigns on schedule and on budget.

Ideal candidates have 5+ years in B2B marketing for SaaS or tech, strong project management, and experience with HubSpot.