Marketing Specialist

MyTana LLC; Saint Paul (MN); On-site; USD 43,000 - 64,000; Full time

Benefits offered by this job

Health benefits

401(k) retirement savings with company

Paid time off

Job summary

IDEX in Minnesota is seeking a Marketing Specialist to develop, execute, and measure integrated marketing campaigns across print and digital channels. You will manage content, advertising, email marketing, social media, website updates, trade show promotion, and collateral development while ensuring consistent brand messaging.

The Marketing Specialist collaborates with leadership, sales, product teams, and external vendors to support business growth and achieve marketing objectives.

Qualifications

• Bachelor's degree or equivalent in marketing, communications, business, graphic design, or related field.
• 2-5 years of marketing experience with digital and traditional campaigns.
• Experience managing multiple projects, deadlines, and priorities.
• Proficiency with marketing tools and platforms listed.
• Ability to translate technical information into customer-focused content.

Responsibilities

• Develop, manage, and execute integrated marketing plans across digital and traditional channels.
• Translate product information into compelling communications for customers.
• Create, edit, and proofread marketing content ensuring brand consistency.
• Manage website content, email campaigns, social media, and digital initiatives.
• Coordinate trade shows, conferences, and events with logistics and follow-up.
• Collaborate with leadership, sales, and product teams to align messaging.
• Coordinate with external vendors to ensure on-time delivery of materials.
• Maintain marketing databases and segment audiences for campaigns.
• Define and report on KPI and campaign performance, recommending improvements.

Skills

Copywriting

Project management

Database management

Communication

Team collaboration

Adaptability

Attention to detail

Customer understanding

Education

Bachelor's degree in Marketing, Communications, Business, Graphic Design

Tools

HubSpot CRM

HubSpot Marketing Hub

Adobe Creative Cloud

WordPress/WooCommerce

Google Analytics

Job description

If you’re looking for a special place to build or grow your career, you’ve found it. Whether you’re an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact.

With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses (https://www.idexcorp.com/our-businesses/business-segments/) around the globe, chances are, we have something special for you.

Summary Of Job Responsibilites

The Marketing Specialist is responsible for developing, executing, and measuring integrated marketing campaigns across print and digital channels to drive brand awareness, customer engagement, and lead generation. This role manages marketing content, advertising, email marketing, social media, website updates, trade show promotion, and collateral development while ensuring consistent brand messaging. The Marketing Specialist collaborates with leadership, sales, product teams, and external vendors to support business growth and achieve marketing objectives.

Key Responsibilities

• Develop, manage, and execute integrated marketing plans and campaigns across digital and traditional channels, including print, advertising, email social media, website, direct mail, video, and trade shows, while managing established budgets, schedules, and deadlines.
• Develop a strong understanding of the company’s products, customers, competitors, and industry trends to identify opportunities and translate technical information into effective, customer-focused marketing communications.
• Create, edit, and proofread compelling marketing content and collateral while maintaining consistent brand messaging, visual identity, and quality across all communications.
• Manage and update website content, email campaigns, social media, and other digital marketing initiatives using applicable marketing platforms and tools.
• Coordinate company participation in trade shows, conferences, and customer events, including logistics, promotional materials, pre-event marketing, and post-event follow-up activities.
• Collaborate with company leadership, sales, and product teams to develop brand and product messaging that supports business objectives, customer engagement, and commercial growth.
• Coordinate with external vendors and partners, including printers, photographers, agencies, content contributors, and IT support, to ensure projects are completed accurately and on schedule.
• Maintain marketing databases and contact information to support audience segmentation, campaign execution, reporting, and other marketing activities.
• Define, monitor, and report on relevant marketing KPI’s and campaign performance, using results and insights to recommend improvements and optimize future marketing efforts.
• Perform other reasonable and relevant duties as assigned based on business needs.
• Maintain accurate customer and prospect data within HubSpot and direct mail databases, ensuring compliance with data management standards and marketing best practices.
• Develop and execute email marketing campaigns through HubSpot, including audience segmentation, automation, and reporting.
• Monitor and analyze campaign performance using website analytics, social media metrics, and marketing dashboards.
• Recommend improvements to increase website traffic, lead generation, customer engagement, and campaign ROI.
• Manage SEO and website content optimization to improve online visibility and search rankings.
• Generate monthly marketing performance reports and present recommendations to leadership.

Knowledge, Skills And Required Abilities

• Excellent written and verbal communication skills, including strong copywriting, editing, and proofreading abilities.
• Strong organizational, administrative, project management, and database management skills.
• Creative and resourceful problem-solving abilities with strong attention to detail.
• Basic business acumen and an interest in understanding customer needs, products, markets, and commercial objectives.
• Ability to translate technical or complex information into clear and engaging customer-facing content.
• Ability to work both independently and collaboratively with cross-functional teams.
• Comfortable communicating and coordinating with internal stakeholders, company leadership, and external vendors.
• Collaborative, adaptable, detail oriented, and results-focused approach to work.
• Willingness and ability to develop an understanding of the company’s customer base, products, and industry.

CORE COMPETENCIES

• Project Management
• Digital Marketing
• Content Development
• Marketing Analytics
• Customer Focus
• Attention to Detail
• Creative Problem Solving
• Communication Skills
• Collaboration and Teamwork
• Initiative and Accountability

Education And Experience

• Bachelor's degree in Marketing, Communications, Business, Graphic Design, or a related field preferred.
• 2-5 years of marketing experience with demonstrated success supporting digital and traditional marketing initiatives, managing multiple projects, and meeting deadlines.
• Demonstrated ability to manage multiple projects, priorities, schedules, and deadlines simultaneously.
• Experience supporting or executing both digital and traditional marketing initiatives preferred.
• Proficiency with Microsoft Office Suite, HubSpot CRM and Marketing Hub, Adobe Creative Cloud (InDesign, Photoshop, Illustrator), WordPress/WooCommerce, Social media management platforms, Google Analytics and/or website analytics tools preferred.

SUCCESS MEASURES

• Increase qualified marketing leads.
• Improve website traffic and engagement metrics.
• Achieve campaign performance goals within budget.
• Deliver marketing projects on schedule and within budget.
• Maintain brand consistency across all marketing channels.
• Support sales growth through effective marketing programs and lead generation activities.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this position, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; climb or balance and stoop, kneel, crouch, or crawl. The employee must occasionally lift and /or move up to 20 pounds and rarely lift and/or move up to 40 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus.

Are you ready to join a different kind of company where our people, our culture, and our commitments are centered around providing trusted solutions that improve lives around the world?

Total Rewards

The compensation range for this position is $42,500.00 - $63,700.00, depending on experience. This position may be eligible for performance based bonus plan.

Benefits Package

Our comprehensive U.S. benefit offerings include: Health benefits, 401(k) retirement savings program with company match, PTO, and more. More information on our benefits and rewards can be found on our career page: https://www.idexcorp.com/careers/our-benefits-and-rewards/

IDEX is an Equal Opportunity Employer

IDEX gives consideration for employment to qualified applicants without regard to race, color, religion, creed, genetic information, sex, sexual orientation, gender identity or expression, marital status, age, national origin, disability, protected veteran status, or any other consideration or protected category made unlawful by federal, state or local laws.

Attention Applicants:

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact our Talent Acquisition Team at [e-mail] for assistance with an accommodation. These contact tools may be used only by individuals with a disability for accommodation requests. Do not inquire as to the status of an application.

This posting is for an existing vacancy.

Job Family

Marketing

Business Unit

MyTana