Campaign Manager, Software Marketing

IDEXX Laboratories, Inc; Westbrook (ME); Hybrid; USD 120.000 - 123.000; Vollzeit

Benefits dieser Stelle

Health / Dental / Vision benefits day

5% matching 401k

Annual cash bonus

Career advancement opportunities

Zusammenfassung

IDEXX Veterinary Software is seeking a Campaign Manager, Software Marketing to plan and manage multi-channel campaigns that attract new customers and engage existing ones. You will collaborate with product marketing, demand generation, content, email, and sales to keep campaigns on schedule and on budget.

Ideal candidates have 5+ years in B2B marketing for SaaS or tech, strong project management, and experience with HubSpot.

Qualifikationen

• 5+ years of experience in B2B marketing for SaaS/tech
• Bachelor's degree in Marketing, Business, Communications, or related field
• Experience supporting campaigns across paid media, email, web, and content
• Experience working with external agencies and freelancers, including briefs and budgets
• Proficient with HubSpot and building campaign elements
• Familiarity with leads/MQLs/SQLs and cost-per-lead metrics
• Strong project management and organizational skills
• Clear writing and editorial judgment
• Self-starter who can work independently and adapt in a large org
• Comfort switching between planning and hands-on execution
• Experience in veterinary/healthcare software is a plus

Aufgaben

• Be the point person for individual campaigns coordinating with agencies, freelancers, and internal teams
• Translate goals into campaign plans with audiences, messages, channels, timelines, and success metrics
• Own campaign delivery from kickoff to wrap-up, tracking deliverables, deadlines, and budgets
• Collaborate with paid media, content, email, and global teams to brief and launch campaigns
• Oversee content assets: landing pages, emails, ads, guides, webinars written for practice owners and veterinarians
• Coordinate with HubSpot email campaigns and overall campaign operations
• Monitor performance, report results, and suggest changes to targeting and channels
• Maintain campaign calendar, briefs, templates, and status updates
• Work with cross-functional teams to keep campaigns aligned with customer and sales needs
• Support acquisition and retention programs across onboarding, cross-sell, and engagement

Kenntnisse

B2B marketing

Campaign planning

HubSpot

Project management

Content collaboration

Editing/writing

Independent work

Ausbildung

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

HubSpot

Jobbeschreibung

IDEXX Veterinary Software is the fastest growing part of IDEXX, with technology platforms that help veterinary practices run their businesses. If you are in the veterinary world, you know that IDEXX is a global leader in pet healthcare innovation, with diagnostics, software, and data solutions for practicing veterinarians around the world. If you live in Maine, you know that IDEXX is one of the largest employers in the state and is active in the community.

At IDEXX you can work on software that touches millions of pets. You get the stability of a global S&P 500 company and the chance to work on growing software products with smart, mission-driven people. We are scientists, developers, product managers, strategists, marketers, and business development people who care about doing good work with good people.

Why this role matters:

As Campaign Manager, Software Marketing, you will help plan and run the multi-channel campaigns that bring new customers to IDEXX Veterinary Software and keep existing customers engaged. You will work across product marketing, demand generation, content, email, and sales to keep campaigns on schedule, on budget, and clear in their message. This role is ideal for someone who likes both the planning and the doing. You will spend as much time in project plans and performance reports as you will in creative reviews and working sessions.

In this role:

• You will be the point person for individual campaigns. That means working with our paid media agency, internal content team, global marketing organization, email team, and external freelancers and agencies to get each campaign briefed, built, launched, and measured.
• Campaign Planning: You will work with product marketing and demand generation to turn acquisition and engagement goals into campaign plans with defined audiences, messages, channels, timelines, and success measures.

• Campaign Coordination: You will act as the point person for assigned campaigns from kickoff to wrap-up. Keep deliverables, deadlines, and budgets on track and flag risks early.

• Agency and Freelancer Partnership: You will work with our paid media agency and with freelancers and creative agencies on campaign briefs, timelines, and reviews, in coordination with our internal teams.

• Content Partnership: You will work with internal content teams and freelancers to make sure each campaign has the assets it needs, such as landing pages, emails, ads, guides, and webinars, and that they are written clearly for practice owners, veterinarians, and practice teams.

• Email and HubSpot Campaigns: You will coordinate with the email team to build and launch campaigns in HubSpot.

• Customer Acquisition and Engagement: You will support campaigns for new customer acquisition and for existing customers, including adoption, onboarding, cross-sell, and retention programs.

• Measurement and Reporting: You will track campaign performance against goals, report on results, and recommend changes to targeting, messaging, and channel mix.

• Campaign Operations: You will help maintain the campaign calendar, briefs, templates, and status updates that keep a distributed team aligned.

• Cross-Functional Collaboration: You will work with product marketing, demand generation, events, sales, and customer success to keep campaigns connected to what customers and sales teams need.

What you need to be successful:

• 5+ years of experience in B2B marketing, including running multi-channel campaigns, ideally for a SaaS or technology business.

• Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and work experience.

• Experience supporting campaigns across paid media, email, web, and content.

• Experience working with external agencies and freelancers, including writing briefs and keeping work on schedule and on budget.

• Working knowledge of HubSpot. Candidates who can build and manage their own campaign elements in HubSpot are especially welcome.

• Familiarity with campaign performance metrics such as leads, MQLs, SQLs, conversion, and cost per lead.

• Strong project management and organizational skills. You keep many moving pieces on track without being chased.

• Clear writing and good editorial judgment.

• A self-starter who can work independently, make sound decisions within established guidelines, and move work forward in a large organization.

• Comfort switching between planning and hands-on execution.

• Experience in veterinary, healthcare, or practice management software is a plus. Love of animals helps.

What you can expect from us:

• Position Location: Westbrook, ME preferred. Remote candidates will be considered, and must be able to work Eastern time hours. You will collaborate with team members in multiple locations.
• Salary targeting $120K-$123K annual
• Opportunity for annual cash bonus
• Health / Dental / Vision benefits day one
• 5% matching 401k
• On-the-job training and career advancement opportunities
• Additional benefits including but not limited to financial support, pet insurance, mentalhealth resources, volunteer paid days off, employee stock program, foundation donationmatching, and much more
• A dynamic and exciting career that utilizes your veterinary practice experience and technical skills, allows you to travel, meet new people, expand your knowledge and skill set, all while positively impacting the lives of pets and their owners
• To consistently meet new people and building relationships with our customers
• Continued growth within your position through comprehensive training programs

Why IDEXX?

We're proud of the work we do, because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from disease. We have customers in over 175 countries and a global workforce of over 10,000 talented people.

So, what does that mean for you? We support our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery. At IDEXX, you will be supported by competitive compensation, incentives, and benefits while doing purposeful work that drives improvement.

Let's pursue what matters together.

IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.