Marketing Lead

Custom Service Hardware - Home of Putnam Rolling Ladders; Wisconsin; On-site; USD 90,000 - 120,000; Full time

Job summary

Custom Service Hardware - Home of Putnam Rolling Ladders is seeking a Marketing Campaign Lead to turn creative ideas and data-driven insights into impactful campaigns across B2B and direct-to-consumer markets.

You will shape how we connect with customers, strengthen our brand, and drive growth by developing multi-channel campaigns, optimizing HubSpot, marketing automation, and lead-nurturing strategies, delivering measurable business results.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 4–6 years of marketing or demand generation experience.
• Experience with HubSpot or similar CRM platforms.
• Strong understanding of email marketing, digital marketing, lead generation, and analytics.

Responsibilities

• Develop annual, quarterly, and monthly campaign plans.
• Coordinate campaign execution across email, social, website, paid ads, events.
• Manage campaign calendars and timelines.
• Own the lead lifecycle from capture to retention.
• Administer HubSpot and related marketing tools, maintain data and workflows.
• Build and optimize forms, landing pages, automated journeys, and nurture programs.
• Collaborate with Sales on handoffs and funnel improvements.
• Develop dashboards and marketing performance reports.
• Monitor ROI and campaign performance.
• Coordinate product launch communications and partner engagement.

Skills

Campaign management

Marketing automation

CRM administration

Analytical thinking

Project management

Communication

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

HubSpot

Google Analytics

Job description

At Custom Service Hardware, the Marketing Campaign Lead will turn creative ideas and data-driven insights into marketing campaigns that make an impact. This is an opportunity to shape how we connect with customers, strengthen our brand, and drive growth across both B2B and direct-to-consumer markets. From developing engaging, multi-channel campaigns to optimizing HubSpot, marketing automation, and lead-nurturing strategies, you’ll play a key role in creating meaningful customer experiences and measurable business results. If you enjoy blending strategic thinking, hands-on execution, and analytics to turn marketing opportunities into growth, we’d love to hear from you.

Duties & Responsibilities:

Campaign Planning & Management

• Develop annual, quarterly, and monthly campaign plans.
• Coordinate campaign execution across email, social media, website, paid advertising, events, influencers and sales channels (owned as well as 3rd party).
• Manage campaign calendars and timelines.

CRM, Lead Generation and Customer Lifecycle Management

• Own the lead lifecycle journey from capture and qualification through nurturing, conversion, and retention.
• Partnering with the Sales team this role will administer HubSpot and connected marketing tools, maintaining accurate data, segmentation, lead scoring, workflows, and reporting.
• Build and optimize forms, landing pages, automated journeys, and nurture programs that generate and advance qualified leads.
• Partner with Sales to define handoffs, monitor funnel performance, and improve lead quality and conversion.

Website Traffic & Conversion Optimization

• Develop initiatives that increase qualified website traffic.
• Coordinate SEO, paid search, and demand generation activities.
• Analyze customer journeys and identify conversion opportunities.
• Support website testing and optimization initiatives.

Analytics & Reporting

• Monitor campaign performance and ROI.
• Develop dashboards and marketing performance reports.
• Recommend improvements based on campaign and customer data.
• Support sales initiatives with targeted promotions and campaigns.
• Coordinate product launch communications and partner engagement programs.
• Develop reporting and insights that support sales growth.

Creative Support

• This role will also provide regular creative support as needed.

• Campaign management
• Marketing automation
• CRM administration
• Analytical thinking
• Project management
• Communication and collaboration

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 4-6 years of marketing or demand generation experience.
• Experience with HubSpot or similar CRM platforms.
• Strong understanding of email marketing, digital marketing, lead generation, and analytics.