Remote Brand Experience Director - Lead Growth & Creativity

connexuscu; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

PTO 25 days

Holidays 10

Volunteer time off 16h

401K with up to 6% match

Health insurance

Dental insurance

Vision insurance

Health Savings Account contributions

Life insurance

Short-Term Disability

Long-Term Disability

Tuition reimbursement $4,000–$7,000

Professional development stipend

Job summary

Connexus Credit Union seeks a strategic Director of Brand Experience to shape national advertising and integrated marketing strategies. You will lead a high-performing team, leverage data-driven insights, and align campaigns with growth goals to deepen member relationships and expand market presence.

You will report to the SVP of Marketing and drive ROI, personalization, and lifecycle marketing across multiple channels while managing budgets and agency partnerships.

Qualifications

• Bachelor's Degree or commensurate experience required.
• Experience in financial institutions required.
• 8+ years in Marketing / Digital Marketing / Advertising / Communications required.
• 5+ years of progressive people leadership with budget management required.
• 5+ years of professional experience with strong communication skills required.
• Experience managing large-scale national advertising campaigns required.
• Experience overseeing creative development aligning with brand standards required.
• Experience using Jira, Trello and Meltwater for brand management and PM required.
• Experience with databases/CRM (Salesforce Marketing Cloud, HubSpot) required.
• Proficiency in MS Office (Word, PowerPoint, Excel) required.

Responsibilities

• Lead national-scale brand and advertising strategy aligned to growth goals.
• Define measurable objectives and ROI for brand and campaign work.
• Maintain ROI framework for media, creative, and campaigns.
• Collaborate with leadership to evolve UVP across channels.
• Direct creative teams in content strategy, design, video, and campaigns.
• Drive integrated marketing across email, social, web and advertising.

Skills

Marketing leadership

Digital marketing

Brand management

Data-driven decision making

Campaign optimization

Education

Bachelor's Degree

Tools

Jira

Trello

Meltwater

Salesforce Marketing Cloud

HubSpot

Microsoft Office

Job description

Connexus Credit Union seeks a strategic Director of Brand Experience to shape national advertising and integrated marketing strategies. You will lead a high-performing team, leverage data-driven insights, and align campaigns with growth goals to deepen member relationships and expand market presence.

You will report to the SVP of Marketing and drive ROI, personalization, and lifecycle marketing across multiple channels while managing budgets and agency partnerships.