Member Growth & Experience Marketing Director

POE Federal Credit Union; Shreveport (LA); On-site; USD 90,000 - 140,000; Full time

Job summary

Prismhr Hire is seeking a strategic Marketing Director to lead member experience, growth, and marketing for a Shreveport-based credit union. The role focuses on expanding brand awareness, growing membership, and strengthening relationships across communities.

The ideal candidate combines creativity with strong communication and leadership, capable of developing impactful campaigns and partnerships while representing the credit union at local events. Portfolio submission is required.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field (or equivalent professional experience).
• Minimum of 5 years of progressive marketing experience, with leadership responsibilities preferred.
• Demonstrated experience in business development, strategic marketing, branding, and community engagement.
• Strong project management and organizational skills.
• Excellent written, verbal, and presentation skills.
• Experience managing social media platforms and digital marketing campaigns.
• Ability to lead meetings, manage multiple priorities, and work collaboratively across departments.
• Experience in financial services or the credit union industry is preferred but not required.

Responsibilities

• Develop and execute comprehensive marketing strategies that support the credit union's mission, goals, and business objectives.
• Lead business development initiatives to attract new members and grow existing relationships.
• Create, implement, and evaluate marketing campaigns that increase membership growth, product awareness, and community engagement.
• Develop and manage member retention and outreach programs designed to strengthen long-term member relationships.
• Plan and coordinate member education seminars, financial wellness workshops, and informational meetings.
• Create engaging content for social media platforms, email marketing, digital advertising, print materials, and other communication channels.
• Represent the credit union at community events, networking opportunities, sponsorships, and local organizations.
• Build and maintain relationships with community leaders, businesses, schools, and nonprofit organizations.
• Lead internal and external meetings, present marketing initiatives, and provide regular updates on campaign performance and strategic objectives.
• Monitor marketing trends, competitor activity, and emerging opportunities to enhance the credit union's market position.
• Collaborate with leadership to identify new products, services, and promotional opportunities that align with member needs.

Skills

Leadership

Project management

Social media & digital marketing

Communication skills

Team collaboration

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Job description

Prismhr Hire is seeking a strategic Marketing Director to lead member experience, growth, and marketing for a Shreveport-based credit union. The role focuses on expanding brand awareness, growing membership, and strengthening relationships across communities.

The ideal candidate combines creativity with strong communication and leadership, capable of developing impactful campaigns and partnerships while representing the credit union at local events. Portfolio submission is required.