Remote Brand Experience Director: Growth & ROI

Financial Narrative

Northern (KY)

Hybrid

USD 120,000 - 180,000

Full time

9 days ago

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Benefits offered by this job

Remote work

401K with match

25 days PTO + 10 holidays

Volunteer Time Off

Tuition reimbursement $4k–$7k

Job summary

Connexus Credit Union seeks a strategic Director of Brand Experience to shape national marketing, branding, and integrated campaigns. You will lead a high-performing team, translate data into personalized member experiences, and partner with executive leadership to advance the UVP across channels.

The role demands data-driven creativity, strong leadership, and proven results in branding and performance marketing.

Qualifications

Bachelor’s degree required or commensurate experience.
8+ years in Marketing, Digital Marketing, Advertising, or Communications.
5+ years of progressive people leadership experience managing budgets and lifecycle.
5+ years of professional experience with strong communication skills.
Experience managing large-scale national advertising campaigns.
Experience with brand management tools and project management software.
Experience with CRM platforms such as Salesforce Marketing Cloud and HubSpot.

Responsibilities

Lead national-scale brand and advertising strategy aligned to growth goals.
Define how brand work translates to measurable objectives and revenue.
Maintain an ROI framework for brand and marketing investments.
Evolve the UVP and bring it to market across channels.
Direct creative, design, media, digital marketing, and campaign production teams.
Provide leadership across strategy, editorial direction, and campaign execution.
Drive integrated marketing across email, social, web, and advertising channels.
Allocate budget and manage agency partnerships for impact and efficiency.
Monitor industry trends and deliver data-driven performance insights.