Brand & Creative Director — Hybrid

Veridian Credit Union; Cedar Falls (IA); Hybrid; USD 110,000 - 160,000; Full time

Job summary

Veridian Credit Union seeks a Director of Brand and Creative to lead brand expression, creative direction, and content quality across marketing channels. You will translate strategy into compelling, member-centered concepts while ensuring consistency with Veridian's brand standards.

This role oversees the creative team, drives integrated campaigns, and elevates the organization’s reputation through storytelling, collateral, digital, and branch experiences aligned with our mission and values.

Qualifications

• Bachelor's degree in Graphic Design, Marketing, Advertising, Digital Media, Communications or related field, or equivalent combination of education, training and 8+ years of relevant experience.
• 8+ years of experience in brand, creative, marketing, advertising, or content-related roles.
• 3+ years of people leadership experience managing creative, design, content, or brand teams.
• Experience successfully leading integrated marketing campaigns across multiple marketing channels.
• Experience successfully developing and maintaining brand standards and creative systems.

Responsibilities

• Translate Veridian's strategy into creative concepts and uphold brand standards across campaigns and channels.
• Lead execution of brand expression across marketing campaigns, digital channels, social media, branch environments, internal communications, and member experiences.
• Lead, manage, and develop the creative team, fostering collaboration and accountability.
• Direct development of campaign concepts, visual systems, content strategies, and assets aligned with brand standards and objectives.
• Oversee creative execution across print, digital, social, email, web, video, and paid media to ensure high quality and consistency.
• Guide creative work from concept through launch with direction and feedback ensuring alignment, accessibility, and channel effectiveness.
• Create member-centered brand experiences that strengthen understanding and drive action.
• Lead strategy and execution for enterprise campaigns, growth initiatives, and always-on marketing programs.
• Elevate reputation through community storytelling, public communications, and brand experiences reflecting our values.

Skills

Brand leadership

Creative direction

Marketing strategy

Team leadership

Communication

Content strategy

Campaign management

Vendor management

AI tools awareness

Education

Bachelor's degree or equivalent

Job description

Veridian Credit Union seeks a Director of Brand and Creative to lead brand expression, creative direction, and content quality across marketing channels. You will translate strategy into compelling, member-centered concepts while ensuring consistency with Veridian's brand standards.

This role oversees the creative team, drives integrated campaigns, and elevates the organization’s reputation through storytelling, collateral, digital, and branch experiences aligned with our mission and values.