Director, Growth Marketing Strategy

Citadel Federal Credit Union

Exton, Northern (PA, KY)

Hybrid

USD 140,000 - 190,000

Full time

9 days ago

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Job summary

Citadel Federal Credit Union is seeking a Director of Marketing Strategy to lead audience, product, channel, and campaign strategy across consumer and business lines. You will translate business goals into integrated marketing plans that drive acquisition, activation, engagement, and retention.

Reporting to the VP, Marketing Strategy, you will build quarterly and annual strategies and briefs, collaborating with Product, Business Banking, Wealth, Workplace Banking, Digital, and Retail to reflect

Qualifications

8-12+ years of experience in marketing strategy, product marketing, performance marketing, lifecycle marketing, financial services marketing, or integrated campaign planning.
Strong understanding of audience segmentation, campaign measurement, MarTech, AI-enabled marketing workflows, and multi-channel execution.
Bachelor’s degree in Marketing, Business, Communications, Design, Finance, or related field, or equivalent experience where appropriate.
Strong collaboration, communication, organization, and stakeholder management skills.

Responsibilities

Develop quarterly and annual marketing strategies across consumer and business lines, including acquisition, onboarding, lifecycle, deepening, and retention.
Build campaign briefs that define audience, insight, marketing job, message, channel mix, KPI architecture, and learning agenda.
Partner with Product, Business Banking, Wealth, Workplace Banking, Digital, Retail, CIA, Channel Marketing, Brand Strategy, and Project Management.