Remote Brand Director: Growth, Strategy & Innovation

Louisiana Fish Fry Products, LTD.; Baton Rouge (LA); Remoto; USD 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

Louisiana Fish Fry Products is seeking a Brand Director to lead the brand marketing agenda, translating consumer insights into strategies that grow brand equity and drive profitable growth. This hands-on role collaborates across Sales, Finance, R&D, and Supply Chain to execute a multi-year plan and portfolio strategy.

The ideal candidate will drive integrated programs across digital, retail, PR, and e-commerce, while maintaining a compelling brand identity and rigorous ROI evaluation.

Competenze

• Develop and lead brand strategy and marketing plans.
• Translate insights into growth initiatives and brand actions.
• Own analysis of brand performance, consumer and competitive data.
• Lead annual brand planning, KPIs, and budget management.
• Partner across functions to drive revenue, volume, and profitability.

Mansioni

• Lead integrated marketing programs across media, digital, PR, promotions, and e-commerce.
• Develop briefs and manage agency partners from strategy to execution.
• Maintain consistent brand identity and voice across touchpoints.
• Create retailer-specific programs with Sales and e-commerce teams.
• Evaluate ROI and adjust investments accordingly.
• Manage the brand marketing budget and resource allocation.

Conoscenze

Brand strategy

AI in marketing

Cross-functional leadership

Budget management

Executive communication

Formazione

Bachelor's degree in Marketing, Business, or related field

MBA preferred

Descrizione del lavoro

Louisiana Fish Fry Products is seeking a Brand Director to lead the brand marketing agenda, translating consumer insights into strategies that grow brand equity and drive profitable growth. This hands-on role collaborates across Sales, Finance, R&D, and Supply Chain to execute a multi-year plan and portfolio strategy.

The ideal candidate will drive integrated programs across digital, retail, PR, and e-commerce, while maintaining a compelling brand identity and rigorous ROI evaluation.