Remote Brand & Growth Director

The Good Patch; United States; Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Medical, vision and dental insurance

401(k) plan with company match

Paid maternity leave

Paid paternity leave

Job summary

The Good Patch, a lean, entrepreneurial wellness brand by La Mend, Inc., seeks a strategic, hands-on Director of Marketing to shape brand identity, tell our story, and drive sustainable growth. You’ll connect strategy, creative, and demand generation to build awareness and shopper excitement across retail and e-commerce.

You will lead brand planning, messaging, and multi-channel campaigns while guiding our marketing team and agency partners to deliver high-impact work that resonates with

Qualifications

• 8+ years of marketing experience in a consumer-facing brand.
• Experience leading a team, function, or significant marketing workstream.
• Experience marketing consumer products sold through national retailers; Target/Ulta a plus.
• Experience managing agency partners and marketing budgets.
• Beauty, skincare, wellness, or consumer brand background is required.

Responsibilities

• Own and evolve brand positioning, messaging, and marketing strategy.
• Develop and lead integrated marketing campaigns across channels.
• Build consumer awareness and excitement around retail partnerships.
• Lead marketing team, manage budgets, and align with cross-functional partners.

Skills

Brand strategy

Leadership

Retail marketing

Campaign development

Budget management

Cross-functional

Data-driven

Consumer brand knowledge

Job description

The Good Patch, a lean, entrepreneurial wellness brand by La Mend, Inc., seeks a strategic, hands-on Director of Marketing to shape brand identity, tell our story, and drive sustainable growth. You’ll connect strategy, creative, and demand generation to build awareness and shopper excitement across retail and e-commerce.

You will lead brand planning, messaging, and multi-channel campaigns while guiding our marketing team and agency partners to deliver high-impact work that resonates with