Brand Director - Remote with Baton Rouge Travel

Louisiana Fish Fry, Ltd.; Baton Rouge (LA); Remote; USD 130,000 - 170,000; Full time

Job summary

Louisiana Fish Fry, Ltd. is seeking a Brand Director to lead strategic brand marketing, translate consumer insights into growth, and drive a high‑impact program across channels.

The role combines strategic vision with hands‑on execution and partnership with Sales, Finance, Operations, and R&D. The position requires a data‑driven leader with 8+ years in brand marketing, experience in CPG, and a comfort with lean, entrepreneurial environments.

Qualifications

• Bachelor's degree in Marketing or related field; MBA preferred.
• Strong track record in brand management within food/beverage or CPG sectors.

Responsibilities

• Develop and lead annual and long-range brand strategy, positioning, growth priorities and marketing plans.
• Translate insights into clear strategies and actionable growth initiatives.
• Own ongoing analysis of brand and market data to identify trends, opportunities and risks.
• Lead brand planning with objectives, KPIs, and investment priorities across functions.
• Drive integrated marketing programs across advertising, digital, retail, PR, e‑commerce, and packaging.
• Prepare compelling briefs and manage agency partners from strategy through execution.
• Establish a consistent brand identity across all touchpoints and retailers.
• Develop retailer-specific programs with Sales and e-commerce, including retail media activations.
• Evaluate marketing ROI and manage the brand marketing budget to optimize growth.
• Lead the innovation portfolio through consumer research, concepting, pricing, and commercialization.

Skills

Brand strategy

Leadership

Analytics & data

AI in marketing

Budget management

Cross-functional collaboration

Customer insights

Education

Bachelor's degree in Marketing or related field

MBA preferred

Job description

Louisiana Fish Fry, Ltd. is seeking a Brand Director to lead strategic brand marketing, translate consumer insights into growth, and drive a high‑impact program across channels.

The role combines strategic vision with hands‑on execution and partnership with Sales, Finance, Operations, and R&D. The position requires a data‑driven leader with 8+ years in brand marketing, experience in CPG, and a comfort with lean, entrepreneurial environments.