Brand Strategy & Growth Director

Talent Group; Oakdale (CA); On-site; USD 170,000 - 195,000; Full time

Benefits offered by this job

Medical & Dental

401(k) with match

Immediate vesting

Paid vacation

11 holidays

Job summary

Talent Group is partnering with an established consumer products company to identify a Director of Marketing & Brand Strategy. Reporting to the President & CEO, this senior leader will own marketing and brand strategy, drive product innovation, customer growth, and overall business performance.

We seek a commercially minded marketer who blends big-picture strategy with hands-on execution and a proven ability to lead multi-channel campaigns, launches, packaging, and digital commerce.

Qualifications

• 10–15 years of progressive marketing experience with leadership responsibility.
• Experience in CP G / consumer products, or related industry.
• Proven success in building brands and executing multi-channel marketing strategies.
• Experience with product launches, packaging, digital marketing, and e-commerce.

Responsibilities

• Develop and lead the company’s overall marketing and brand strategy.
• Strengthen brand positioning, messaging, storytelling, and packaging.
• Lead digital marketing, e-commerce, social media, email, and content strategy.
• Partner with Sales to generate demand and identify new growth opportunities.
• Collaborate with Product Development on consumer insights, launches, and go-to-market.
• Manage marketing budgets, agencies, analytics, and ROI.
• Lead and develop the marketing function with clear priorities and goals.

Skills

Brand strategy

Leadership

Multi-channel marketing

Digital marketing

E-commerce

Product launches

Analytics & KPIs

Cross-functional leadership

Job description

Talent Group is partnering with an established consumer products company to identify a Director of Marketing & Brand Strategy. Reporting to the President & CEO, this senior leader will own marketing and brand strategy, drive product innovation, customer growth, and overall business performance.

We seek a commercially minded marketer who blends big-picture strategy with hands-on execution and a proven ability to lead multi-channel campaigns, launches, packaging, and digital commerce.