Remote BDM, Southeast – Music Brand Partnerships

Fender Musical Instruments Corporation; Atlanta (GA); Remote; USD 80,000 - 150,000; Full time

Job summary

Fender Musical Instruments Corporation (FMIC) is seeking a Business Development Manager to cover an assigned territory remotely, ideally based in the Atlanta area. This senior commercial role owns sales strategy, budget, and performance across the FMIC brand portfolio, including Fender, Squier, and more.

You will partner with Dealer Experience Representatives to strengthen dealer relationships and drive territory results, reporting to the Manager, Regional Sales.

Qualifications

• 3–5 years of sales and territory management experience with a track record of meeting targets.
• Music industry or musical-instrument experience is a strong asset.
• CRM experience required; SAP and Excel experience preferred.
• Strong communication, negotiation, and analytical skills.
• 60%+ travel within the territory; able to travel for regional meetings.

Responsibilities

• Own and achieve monthly, quarterly, and annual sales targets and budget for the assigned territory across the full FMIC brand portfolio.
• Develop and execute territory strategy and account plans to grow revenue and distribution.
• Manage dealer order book for core products and new introductions, balancing sell-in and sell-through.
• Forecast demand and manage dealer inventory and credit health with Finance and Credit.
• Build long-term dealer relationships as the strategic commercial contact through visits and calls.
• Collaborate with Dealer Experience Representatives for direction and context.
• Drive dealer marketing, program adoption, events, trade shows, and regional activities.
• Ensure seamless order processing and CRM record-keeping; participate in product trainings.

Skills

Sales

Territory mgmt

Negotiation

CRM experience

Excel

Analytical skills

Communication

Time management

Travel 60%+

Education

Bachelor's degree

Bachelor's degree or higher

Tools

SAP

Microsoft Excel

Job description

Fender Musical Instruments Corporation (FMIC) is seeking a Business Development Manager to cover an assigned territory remotely, ideally based in the Atlanta area. This senior commercial role owns sales strategy, budget, and performance across the FMIC brand portfolio, including Fender, Squier, and more.

You will partner with Dealer Experience Representatives to strengthen dealer relationships and drive territory results, reporting to the Manager, Regional Sales.