Business Development Manager, Southeast

Fender Musical Instruments Corporation; Atlanta (GA); Remote; USD 80,000 - 150,000; Full time

Job summary

Fender Musical Instruments Corporation (FMIC) is seeking a Business Development Manager to cover an assigned territory remotely, ideally based in the Atlanta area. This senior commercial role owns sales strategy, budget, and performance across the FMIC brand portfolio, including Fender, Squier, and more.

You will partner with Dealer Experience Representatives to strengthen dealer relationships and drive territory results, reporting to the Manager, Regional Sales.

Qualifications

• 3–5 years of sales and territory management experience with a track record of meeting targets.
• Music industry or musical-instrument experience is a strong asset.
• CRM experience required; SAP and Excel experience preferred.
• Strong communication, negotiation, and analytical skills.
• 60%+ travel within the territory; able to travel for regional meetings.

Responsibilities

• Own and achieve monthly, quarterly, and annual sales targets and budget for the assigned territory across the full FMIC brand portfolio.
• Develop and execute territory strategy and account plans to grow revenue and distribution.
• Manage dealer order book for core products and new introductions, balancing sell-in and sell-through.
• Forecast demand and manage dealer inventory and credit health with Finance and Credit.
• Build long-term dealer relationships as the strategic commercial contact through visits and calls.
• Collaborate with Dealer Experience Representatives for direction and context.
• Drive dealer marketing, program adoption, events, trade shows, and regional activities.
• Ensure seamless order processing and CRM record-keeping; participate in product trainings.

Skills

Sales

Territory mgmt

Negotiation

CRM experience

Excel

Analytical skills

Communication

Time management

Travel 60%+

Education

Bachelor's degree

Bachelor's degree or higher

Tools

SAP

Microsoft Excel

Job description

Fender Musical Instruments Corporation is a world famous brand with offices across the globe. Within Fender Musical Instruments Corporation’s ("FMIC") Americas Sales team, we work directly with our dealer network to build strong business relationships and deliver a best-in-class experience throughout the dealer lifecycle.

An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.

We are searching for a Business Development Manager based remotely within an assigned territory. This territory-aligned commercial leadership role owns sales strategy, budget, and performance across the full FMIC brand portfolio: Fender, Squier, Jackson, Charvel, EVH, Gretsch, and Bigsby. You will partner with aligned Dealer Experience Representatives to build trusted dealer relationships while retaining ultimate accountability for territory results. This role reports to the Manager, Regional Sales.
The ideal candidate will be located in either the Atlanta, GA or northern FL area.

Essential Functions

• Own and achieve monthly, quarterly, and annual sales targets and budget for the assigned territory across the full FMIC brand portfolio.
• Develop and execute territory strategy and account plans that grow revenue, expand distribution, and strengthen FMIC’s position.
• Manage the dealer order book for core products and new product introductions, balancing assortment, sell-in, and sell-through.
• Make data-driven sales decisions, forecast demand, and manage dealer inventory and credit health in partnership with Finance and Credit.
• Build and grow long-term dealer relationships as the strategic commercial contact, through regular in-person visits and phone, video, and electronic communication.
• Partner with aligned Dealer Experience Representatives, providing direction and account context and acting on the insights, opportunities, and risks they surface.
• Drive dealer marketing and program adoption, and support in-store events, demos, clinics, trade shows, and regional events.
• Collaborate with Sales Operations, Finance, Credit, Supply Chain, Product, and Marketing to deliver seamless order processing, fulfillment, and dealer program execution.
• Maintain accurate, timely CRM records of accounts, plans, pipeline, and opportunities.
• Attend required sales meetings, territory reviews, product training, conferences, and industry events, continuously building product and brand expertise.
• Additional duties as assigned

Qualifications

• 3–5 years of sales and territory management experience with a record of achieving sales targets; music industry or musical-instrument experience is a strong asset.
• Excellent sales, prospecting, and negotiation skills.
• Knowledge of finance, inventory management, credit, and forecasting, with strong analytical skills to make data-based recommendations.
• CRM experience required; SAP and Microsoft Excel experience preferred.
• Strong time management, planning, and prioritization skills; able to thrive both independently and as part of a coordinated team.
• Professional, effective communication at all levels with FMIC dealers and partners, and a passion for the Fender brand and FMIC portfolio.
• 60%+ travel within the territory, plus occasional travel for regional sales meetings, trade shows, and meetings at FMIC’s Hollywood or Phoenix offices; clean driving record required.
• High school diploma or equivalent required; Bachelor’s degree or higher preferred.

About Fender Musical Instruments

Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com . FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.

Fender is required by law in certain jurisdictions to include a pay scale in the job posting for this position. “Pay scale” means the salary or hourly wage range that Fender reasonably expects to pay for this position; it is neither a promise nor a guarantee of the compensation that the successful candidate will receive. The pay scale for this position takes into account the wide range of factors that Fender considers in making compensation decisions, including, without limitation: skill set, experience, and training, licensure and certifications, and other business and organizational needs. Subject to the foregoing, the current pay scale for this position is$80,000 - $150,000.

As set forth in Fender’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.