Director of B2C Marketing & Enrollment Growth

Year Up United; Boston (MA); Hybrid; USD 130,000 - 155,000; Full time

Job summary

Year Up United is seeking a Director of B2C Marketing to lead the marketing strategy for Participant Enrollment and Alumni Relations. You will drive multi-channel campaigns, guide content and creative, and manage agency relationships to ensure a cohesive enterprise narrative and measurable impact across channels.

This senior role requires 8–12+ years in marketing leadership, with a track record in enrollment or consumer marketing.

Qualifications

• 8 to 12+ years of progressive leadership in marketing, including significant B2C, enrollment, or consumer marketing leadership.
• Proven success managing multi-channel campaigns and diverse stakeholder groups.
• Experience leading and motivating others, including in a matrixed structure.
• Experience working with marketing technology and CRM systems (Salesforce preferred).

Responsibilities

• Develop and lead the B2C marketing strategy for Participant Enrollment and Alumni Relations.
• Lead cross-channel marketing efforts across email, SMS, social, web, print, video, and content.
• Partner with Strategic Communications to ensure enterprise narrative consistency across touchpoints.
• Oversee content creation, creative development, and channel oversight with brand consistency.
• Manage advertising, digital experiences, agency relationships, and measurement of campaigns.

Skills

B2C marketing leadership

multi-channel campaigns

leadership abilities

stakeholder management

data-driven recommendations

brand consistency

digital marketing

content strategy

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Marketing automation

Job description

Year Up United is seeking a Director of B2C Marketing to lead the marketing strategy for Participant Enrollment and Alumni Relations. You will drive multi-channel campaigns, guide content and creative, and manage agency relationships to ensure a cohesive enterprise narrative and measurable impact across channels.

This senior role requires 8–12+ years in marketing leadership, with a track record in enrollment or consumer marketing.