Director of B2C Marketing & Enrollment Strategy

Year Up, Inc; Boston (MA); Híbrido; USD 130.000 - 155.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Healthcare coverage

Dental coverage

401(k) match

Vacation time

Descripción de la vacante

Year Up United is seeking a Director of B2C Marketing to lead participant enrollment marketing and alumni engagement, shaping the B2C strategy and overseeing content and creative across channels. You will partner with Strategic Communications to ensure consistent enterprise messaging and drive impact across the funnel.

You will manage multi-channel campaigns (email, SMS, social, web, print, video) and coordinate paid media partnerships, with a focus on measurable enrollment results and ROI.

Formación

• 8 to 12+ years of progressive leadership in marketing, including significant B2C, enrollment, or consumer marketing leadership.
• Proven success managing multi-channel campaigns and diverse stakeholder groups.
• Demonstrated track record of moving from idea to execution and measurement of key initiatives.
• Strong decision-making, communication, collaboration, and leadership abilities.
• Experience leading and motivating others, including in a matrixed structure.
• Experience managing agencies and directing creative resources required.
• Direct experience and oversight of marketing channels, including email, SMS, social, web, print, video, and content marketing.
• Excellent presentation and communications skills, including an ability to engage with senior leaders and to shift communication styles to target a variety of stakeholders.
• Experience leading social media for a business; proficiency and understanding a plus across Instagram, Facebook, LinkedIn, TikTok, YouTube, and Snapchat.
• Experience working with marketing technology and CRM systems, Salesforce preferred.
• Experience with funnel-based lead generation, marketing automation, and recruitment or enrollment marketing preferred.
• Experience in a nonprofit, education, or workforce development setting preferred.
• A passion for working with young adults, an unshakable belief in their potential, and a strong commitment to Year Up United’s mission, including an understanding of the Opportunity Divide and its drivers, and a commitment to diversity, equity, and inclusion.

Responsabilidades

• Strategic Leadership and Enterprise Alignment: Develop and lead the B2C marketing strategy for Participant Enrollment in support of the Enrollment team, and in support of the Alumni Relations team, ensuring alignment with Year Up United’s organizational priorities and long-term goals.
• Build annual and quarterly roadmaps across participant recruitment, enrollment, and alumni engagement.
• Ensure all strategies reflect organizational research, insights, and Year Up United’s differentiated point of view drawn from thought leadership, program data, and field intelligence.
• Translate organizational priorities into clear, actionable marketing plans with measurable outcomes.
• Enrollment and Alumni Marketing Leadership: Lead the integrated marketing strategy and creative development across the enrollment funnel for prospective participants, with the goal of driving qualified lead generation and an optimized user journey through the enrollment pipeline.
• Lead the creation, execution, and optimization of marketing channels and mediums including, but not limited to: email, SMS, social, web, print, video, and content, in collaboration with internal marketing functions, external agencies, and any team members added to B2C.
• Lead marketing support for the Alumni Relations team, with the goal of engaging alumni to act as advocates for the organization and to leverage services provided to progress through their careers.
• Own the B2C side of the Year Up United stories program, highlighting participants, alumni, staff, corporate champions, and others who have had an impact across the organization, and tailor content to ensure it engages B2C audiences (prospective participants, alumni, etc.).
• Coordinate with the Director of B2B Marketing so stories and story assets are shared across B2B and B2C audiences.
• Define shared funnel goals and metrics with Enrollment leadership, such as lead volume, application conversion, and cost per enrollment.

Conocimientos

B2C marketing leadership

multichannel campaigns

Enrollment marketing

matrix leadership

Salesforce

data-driven decision making

communication skills

Herramientas

Salesforce

Descripción del empleo

Year Up United is seeking a Director of B2C Marketing to lead participant enrollment marketing and alumni engagement, shaping the B2C strategy and overseeing content and creative across channels. You will partner with Strategic Communications to ensure consistent enterprise messaging and drive impact across the funnel.

You will manage multi-channel campaigns (email, SMS, social, web, print, video) and coordinate paid media partnerships, with a focus on measurable enrollment results and ROI.