Remote Senior Paid Social B2B Strategist

Medium

United States

Remote

USD 84,000 - 100,000

Full time

14 days+

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Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options*

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Job summary

Wpromote is seeking a Senior Manager, Paid Social B2B to develop data-driven social strategies that accelerate pipeline growth for enterprise and mid-market clients. You will translate buyer journeys into full-funnel paid social plans across LinkedIn, Meta, Reddit, and emerging platforms, collaborating with Directors and cross-functional teams.

The role blends hands-on execution with leadership, focusing on performance and business outcomes while supporting a flexible, remote-friendly work

Qualifications

3–5 years of paid social media advertising experience in B2B or SaaS.
Experience executing full-funnel campaigns to support pipeline and lead quality (MQLs/SQLs).
Hands-on expertise in LinkedIn Ads and Meta; familiarity with ABM, firmographics, CRM lists.
Knowledge of B2B analytics and martech ecosystems (GA, Salesforce, HubSpot, Demandbase, 6sense).
Understanding of B2B creative strategy, testing, and messaging for professional audiences.
Experience with social management, reporting, or automation tools (Smartly, Google Ads Manager).
Strong communication skills; able to present insights to teams and clients.
Bachelor’s degree in Marketing, Business, Analytics, or related field.

Responsibilities

Lead day-to-day social strategy development and activation for assigned B2B clients.
Translate B2B buyer journeys into tactical, data-informed campaign architectures across funnel stages.
Execute and optimize multi-stage funnel strategies, including content amplification and ABM initiatives.
Partner with analytics, paid search, and programmatic teams to deliver integrated demand generation.
Support measurement by tying paid social performance to lead and pipeline indicators using Salesforce, HubSpot, Marketo, or Pardot.
Assist with B2B new business efforts, including research, POV development, and pitch support.
Prepare client-facing performance recaps and translate results into business implications.
Stay current on platform updates for LinkedIn, Meta, Reddit, X, and other B2B platforms; test new features.