Remote B2B Marketing Strategist for Growth

Activate Group Limited; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

33 days holiday

Health cash plan

Enhanced parental pay

Life assurance

Free breakfasts and fruit

Team events

Job summary

Activate Group Limited is seeking a Marketing Manager to lead and execute a comprehensive B2B marketing strategy. You will drive market research, content creation, and digital campaigns while collaborating with sales, business development, and the central marketing team to grow visibility and pipeline.

The role requires hands-on leadership, strategic thinking, and the ability to use Claude or similar AI tools to accelerate market insights and production of engaging content across channels.

Qualifications

• Minimum five years of experience in B2B marketing.
• Ability to create a marketing strategy and do the hands-on work to deliver it.
• Ability to define value propositions for services and solutions.
• Experience of market research and turning insight into practical marketing plans.
• Confident, practical user of Claude or similar intelligent writing, research and analysis tools.
• In-depth knowledge of digital marketing channels, including SEO, social media, email marketing and PPC advertising.
• Strong analytical skills to measure and assess the performance of marketing initiatives.
• Exceptional written and verbal communication skills.
• Experience of creating content from scratch - planning, researching and engaging with stakeholders to understand and deliver quality content.
• Excellent project management skills, with the ability to manage multiple tasks, deadlines and stakeholders independently.

Responsibilities

• Build and deliver the sopp+sopp marketing strategy and plan, aligned to sales targets and business development priorities, across all market-facing channels.
• Research and develop propositions for new markets, sectors and channels, building market intelligence on customers, competitors and industry trends to inform strategy.
• Plan and propose the marketing budget, ensure it aligns with business goals, and track spend and return on investment.
• Work closely with the sales and business development team to generate and nurture leads, and support core sales activity including significant bids and tenders, sales collateral and events.
• Plan, write and produce content for websites, blogs, case studies, slide decks, emails, social platforms and publication partners, on time and to a consistently high quality.
• Use Claude and other intelligent tools to research, create and analyse content efficiently, and keep up to date with new tools that improve how marketing is delivered.
• Help colleagues across sopp+sopp get the most from these tools by sharing good practice and practical guidance.
• Lead the digital marketing approach, including SEO best practice, paid promotional activity, email and social, to grow visibility across key digital channels.
• Measure and report on marketing performance, including lead generation, pipeline contribution and content engagement, and use the data to improve results.
• Work in partnership with the Activate Group central marketing team, providing clear briefs to the group designer for visual media and supplying sopp+sopp input for awards entries managed centrally.
• Ensure all collateral (e.g., infographics, slide decks, video, website, email layouts) meets Activate Group brand guidelines and is relevant to the target audience.
• Contribute to group marketing strategy and shared ways of working alongside the central marketing team.
• Plan and deliver external campaigns, including events, publication partnerships and targeted campaigns, and liaise with external suppliers of photography, video, exhibition and promotional material.

Skills

B2B marketing

Proposition/product marketing

Digital marketing

Content creation

Market research

Claude or AI tools

SEO

Social media

Email marketing

Tools

Claude or similar AI tools

Job description

Activate Group Limited is seeking a Marketing Manager to lead and execute a comprehensive B2B marketing strategy. You will drive market research, content creation, and digital campaigns while collaborating with sales, business development, and the central marketing team to grow visibility and pipeline.

The role requires hands-on leadership, strategic thinking, and the ability to use Claude or similar AI tools to accelerate market insights and production of engaging content across channels.