Remote B2B Growth Marketing Strategist

M3USA; Texas; À distance; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Health insurance

Résumé du poste

M3USA is seeking a Growth Marketing Consultant – B2B Strategy to help scale targeted marketing programs that drive qualified sales conversations and commercial growth. You will partner with marketing and BD leaders across subsidiaries to build outbound strategies and a full digital outreach path.

The role emphasizes persona-driven messaging, multi-channel execution, and AI-assisted research, with a focus on healthcare-related B2B services and recruitment-like activities.

Qualifications

• Bachelor’s degree in marketing, communications, or business.
• 7+ years in B2B digital outreach, demand generation, or sales development.
• 3+ years owning persona-based outbound marketing for revenue generation.
• Proven ability to reach senior decision makers in complex B2B orgs.
• Hands-on sequencing platforms (Outreach, Apollo, HubSpot) and LinkedIn Navigator.
• CRM integration and contact enrichment/verification experience.
• Experience supporting multiple business units with distinct customers.
• Strong writing skills, adaptable by persona and brand.
• Ability to use AI for research and personalization with brand oversight.
• Knowledge of CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms.
• Analytical with campaigns, deliverability, CRM data; able to build dashboards.

Responsabilités

• Partner with marketing and BD leaders to identify growth opportunities and build a targeted outbound strategy.
• Build and own a full digital outreach path for each subsidiary.
• Define handoff criteria, cadence, and target accounts; gather feedback on messaging.
• Develop a repeatable outbound framework adaptable across units.
• Define buyer personas and target account segments for sales activity.
• Identify budget owners, decision makers, influencers; grow contact lists.
• Develop personalized messaging tailored by subsidiary.
• Convert data assets into a pipeline of qualified conversations via referrals.
• Run multi-channel outbound sequences across email, LinkedIn, etc.
• Design outreach sequences and follow-up strategies; improve reply rates.
• Test and refine messaging to improve metrics.
• Operate outreach tech stacks and integrate with CRMs.
• Use AI-assisted research and personalization with human review.
• Coordinate with deliverability specialists on authentication and compliance.
• Report weekly on placement, replies, and pipeline; translate results into recommendations.

Connaissances

B2B outreach

Demand generation

Sales development

Persona-based marketing

Outbound messaging

Writing skills

Formation

Bachelor’s degree in marketing, communications, or business

Outils

Outreach

Apollo

HubSpot Sequences

LinkedIn Sales Navigator

Contact enrichment tools

CRM integration

Description du poste

M3USA is seeking a Growth Marketing Consultant – B2B Strategy to help scale targeted marketing programs that drive qualified sales conversations and commercial growth. You will partner with marketing and BD leaders across subsidiaries to build outbound strategies and a full digital outreach path.

The role emphasizes persona-driven messaging, multi-channel execution, and AI-assisted research, with a focus on healthcare-related B2B services and recruitment-like activities.