Integrated Marketing Lead - B2B SaaS (Remote)

Jobgether; United States; Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

401(k) matching

Health benefits

Paid time off

Sabbatical after 5 years

Job summary

Jobgether is seeking a senior marketing leader to own the integrated campaign strategy for the US market. You will align product narratives with market priorities and drive end-to-end campaigns across paid, owned, and outbound channels.

You will mentor a high-performing marketing team, optimize operations, and implement data-driven improvements to attribution and funnel reporting. This remote US role emphasizes collaboration with Product, Content, Brand, Sales, and Ops.

Qualifications

• 10+ years B2B marketing across paid, owned, and nurture channels.
• 2+ years of people management or leadership.
• Experience in B2B SaaS environments is preferred.
• Ability to connect product positioning to cohesive campaigns and buyer journeys.
• Cross-functional collaboration with PMM, Content Marketing, ABM, Sales, Marketing Operations, and Creative/Brand teams.
• Strong analytics, attribution, and funnel metrics; translate data into actions.
• Campaign and program management across multiple teams, interdependencies, and deadlines.
• Strategic planning balancing short-term targets with long-term brand demand.
• Change management and process design to improve accountability and execution.
• Excellent communication and influencing skills with senior stakeholders.
• People development and inclusive, accountable culture.

Responsibilities

• Develop integrated campaign strategy and quarterly roadmap aligned with product narratives and market priorities.
• Translate strategy into briefs covering audiences, insights, messaging, offers, channels, journeys, and success metrics.
• Lead end-to-end campaigns across paid, owned, outbound, and field marketing; ensure cross-channel reinforcement.
• Lead and mentor the marketing team; establish priorities and a high-performing culture.
• Improve marketing operations with scalable processes for planning, briefing, reviews, and coordination.
• Measure performance, optimize results, and allocate resources based on insights.
• Strengthen attribution and funnel reporting with Marketing Ops, Sales, and Revenue Ops.
• Drive experimentation with test-and-learn plans and decision-making criteria.
• Integrate ABM with cross-functional campaigns, incorporating insights and coordinated follow-up.
• Foster cross-functional alignment with Product Marketing, Content Marketing, Brand, and Sales; influence go-to-market decisions.
• Represent the organization externally in marketing communities and events.

Skills

Campaign management

Leadership

B2B marketing

Integrated marketing

Cross-functional collab

Analytics

Communication

Strategic planning

Change management

People leadership

Education

Bachelor’s degree or equivalent

Job description

Jobgether is seeking a senior marketing leader to own the integrated campaign strategy for the US market. You will align product narratives with market priorities and drive end-to-end campaigns across paid, owned, and outbound channels.

You will mentor a high-performing marketing team, optimize operations, and implement data-driven improvements to attribution and funnel reporting. This remote US role emphasizes collaboration with Product, Content, Brand, Sales, and Ops.