Remote B2B Healthcare Paid Media Lead

Sentact; Nashville (TN); Remote; USD 70,000 - 85,000; Full time

Benefits offered by this job

Generous PTO

Medical coverage

Dental coverage

Vision coverage

Disability insurance

Life insurance

HSA/FSA accounts

401(k) with 4% employer match

Job summary

Sentact is seeking a results-driven Paid Media Specialist to own the day-to-day execution and optimization of our paid advertising programs. You’ll manage campaigns across Google Ads and LinkedIn Ads, and potentially others, partnering with Marketing to translate strategy into performance.

This role suits someone who loves performance marketing, has strong testing instincts, and can link campaign data to practical actions that improve efficiency and lead quality. Remote work within the U.S.

Qualifications

• 5+ years of hands-on paid media experience (B2B preferred).
• Strong experience in Google Ads (Search/Display/YouTube), LinkedIn Ads, and Microsoft Ads.
• Demonstrated ability to optimize toward conversion outcomes.
• AI-forward approach to paid media management.
• Working knowledge of tracking fundamentals: UTMs, pixels, GA4 basics, conversion events, GTM.

Responsibilities

• Build, launch, and manage paid campaigns across Google Ads, LinkedIn Ads, and additional platforms.
• Translate goals and offers into targeting, ad structure, budgets, and testing plans.
• Own weekly optimization to improve CTR, CPC, conversion rate, and lead quality.
• Coordinate with marketing on landing page performance and conversion optimization recommendations.
• Ensure accurate tracking and attribution with UTMs and tag behavior; collaborate with analytics owners as needed.
• Monitor spend pacing and budget allocation; flag risks and opportunities early.
• Produce clear reporting with insights, learnings, and next tests.
• Maintain account hygiene: naming conventions, documentation, and change logs.

Skills

Paid media

Google Ads

LinkedIn Ads

Microsoft Ads

GA4 basics

UTM tracking

GTM

AI optimization

Cross-functional collaboration

Tools

HubSpot

WordPress

Cometly

Job description

Sentact is seeking a results-driven Paid Media Specialist to own the day-to-day execution and optimization of our paid advertising programs. You’ll manage campaigns across Google Ads and LinkedIn Ads, and potentially others, partnering with Marketing to translate strategy into performance.

This role suits someone who loves performance marketing, has strong testing instincts, and can link campaign data to practical actions that improve efficiency and lead quality. Remote work within the U.S.