Paid Media Specialist (B2B Healthcare Tech)

Sentact; Nashville (TN); Remote; USD 70,000 - 85,000; Full time

Benefits offered by this job

Generous PTO

Medical coverage

Dental coverage

Vision coverage

Disability insurance

Life insurance

HSA/FSA accounts

401(k) with 4% employer match

Job summary

Sentact is seeking a results-driven Paid Media Specialist to own the day-to-day execution and optimization of our paid advertising programs. You’ll manage campaigns across Google Ads and LinkedIn Ads, and potentially others, partnering with Marketing to translate strategy into performance.

This role suits someone who loves performance marketing, has strong testing instincts, and can link campaign data to practical actions that improve efficiency and lead quality. Remote work within the U.S.

Qualifications

• 5+ years of hands-on paid media experience (B2B preferred).
• Strong experience in Google Ads (Search/Display/YouTube), LinkedIn Ads, and Microsoft Ads.
• Demonstrated ability to optimize toward conversion outcomes.
• AI-forward approach to paid media management.
• Working knowledge of tracking fundamentals: UTMs, pixels, GA4 basics, conversion events, GTM.

Responsibilities

• Build, launch, and manage paid campaigns across Google Ads, LinkedIn Ads, and additional platforms.
• Translate goals and offers into targeting, ad structure, budgets, and testing plans.
• Own weekly optimization to improve CTR, CPC, conversion rate, and lead quality.
• Coordinate with marketing on landing page performance and conversion optimization recommendations.
• Ensure accurate tracking and attribution with UTMs and tag behavior; collaborate with analytics owners as needed.
• Monitor spend pacing and budget allocation; flag risks and opportunities early.
• Produce clear reporting with insights, learnings, and next tests.
• Maintain account hygiene: naming conventions, documentation, and change logs.

Skills

Paid media

Google Ads

LinkedIn Ads

Microsoft Ads

GA4 basics

UTM tracking

GTM

AI optimization

Cross-functional collaboration

Tools

HubSpot

WordPress

Cometly

Job description

Job Title: Paid Media Specialist (B2B Healthcare Tech)

Reports to: Director of Digital Marketing

Location: Remote, U.S.*

Type: Full-Time, Salaried, Exempt

Compensation: $70,000 - $85,000 annual salary range, depending on experience

Benefits: Generous PTO, employer-subsidized Medical, Dental, Vision, Disability, Life, HSA/FSA accounts, and 401(k) with 4% employer match

About the Company

In 2025, through the addition of several new business lines, Sentact expanded to form a truly unique company with the goal of strategically addressing a critical need for healthcare organizations – specifically, offering an integrated suite of solutions to encompass patient safety, quality, experience, and regulatory readiness. From credentialing to peer review, to comprehensive rounding for safety and experience, to clinical analytics, incident reporting and a market-leading patient safety organization, Sentact’s solutions address the pressing operational and regulatory challenges facing healthcare leaders today. And our story is still being written – with the help of our customers. We will continue to evolve as we listen and respond to the needs of our customers, empowering them to reimagine the path to exceptional care.

About the Role

Sentact is looking for a results-driven Paid Media Specialist to own the day-to-day execution and optimization of our paid advertising programs. You’ll manage campaigns across platforms like Google Ads and LinkedIn Ads (and potentially Meta, Bing, Adroll), partnering closely with Marketing to translate strategy into performance.

This role is ideal for someone who loves performance marketing, has strong testing instincts, and can connect campaign data to practical actions that improve efficiency and lead quality.

What You’ll Do

• Build, launch, and manage paid campaigns across Google Ads, LinkedIn Ads, and additional platforms as applicable (Meta, Bing, Adroll).
• Translate campaign goals and offers (webinars, case studies, demos, content) into targeting, ad structure, budgets, and testing plans.
• Own weekly optimization: improve CTR, CPC, conversion rate, CPL, and lead quality through ongoing iteration.
• Manage creative testing in partnership with the marketing team and designer; provide clear feedback based on performance.
• Coordinate with Marketing on landing page performance and conversion optimization recommendations.
• Ensure accurate tracking and attribution:
  • Apply and QA UTM conventions (Cometly UTM conventions)
  • Validate conversion tracking and tag behavior (partnering with GTM/analytics owner as needed)
• Monitor spend pacing and budget allocation; flag risks and opportunities early.
• Produce clear reporting and insights, with learnings, recommendations, and next tests.
• Maintain account hygiene: naming conventions, documentation, change logs, and platform best practices.

What We’re Looking For

• 5+ years of hands-on paid media experience (B2B preferred).
• Strong experience in Google Ads (Search/Display/YouTube as applicable), LinkedIn Ads (Lead Gen + website conversion campaigns), and Microsoft Ads.
• Demonstrated ability to optimize toward conversion outcomes (not just clicks/impressions).
• AI forward approach to paid media management
• Working knowledge of tracking fundamentals: UTMs, pixels, GA4 basics, conversion events, Google Tag Manager collaboration.
• Comfortable managing multiple campaigns simultaneously with strong attention to detail.
• Clear communicator. Able to explain performance, tradeoffs, and recommendations to non-specialists.
• Proactive, test-and-learn mindset with strong ownership and follow-through.

Preferred Qualifications

• Experience marketing to healthcare organizations (providers, systems, quality/safety, HR/workforce, patient experience).
• Experience with HubSpot landing pages/forms, WordPress, lead routing, and basic funnel reporting. Hubspot certifications are a plus.
• Experience in Google Ads (Search/Display/YouTube as applicable), LinkedIn Ads (Lead Gen + website conversion campaigns), and Microsoft Ads. Google certifications are a plus.
• Familiarity with Cometly or similar attribution tooling and UTM frameworks.
• Experience running retargeting and multi-touch nurture support.
• Experience collaborating closely with creative resources (design/video) and providing performance-led direction.
• Experience with dynamic ad and video creation an/or direction for optimizing campaigns.

Key Performance Indicators (KPIs)

• Cost per lead (CPL) and lead quality
• Conversion rate (landing page & ad platform)
• CTR / CPC / CPM efficiency
• Spend pacing and budget utilization
• Pipeline influence (when tracking is available)
• Velocity of testing and measurable iteration

Nice-to-Have Traits

• Highly organized and documentation-oriented
• Curious, analytical, and comfortable working with imperfect data
• Self-starter who can operate with clear goals and minimal oversight
• Ability to copywriter

*We are unable to employ applicants located in the State of Hawaii at this time

Sentact provides equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, ancestry, national origin, citizenship, sex or gender, gender identity or expression, sexual orientation, marital status, religion, age, disability, genetic information, service in the military, or any other characteristic protected by applicable federal, state, or local laws and ordinances.