Growth Marketing Consultant - B2B Strategy (Remote)

M3USA; Texas; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Job summary

M3USA is seeking a Growth Marketing Consultant – B2B Strategy to help scale targeted marketing programs that drive qualified sales conversations and commercial growth. You will partner with marketing and BD leaders across subsidiaries to build outbound strategies and a full digital outreach path.

The role emphasizes persona-driven messaging, multi-channel execution, and AI-assisted research, with a focus on healthcare-related B2B services and recruitment-like activities.

Qualifications

• Bachelor’s degree in marketing, communications, or business.
• 7+ years in B2B digital outreach, demand generation, or sales development.
• 3+ years owning persona-based outbound marketing for revenue generation.
• Proven ability to reach senior decision makers in complex B2B orgs.
• Hands-on sequencing platforms (Outreach, Apollo, HubSpot) and LinkedIn Navigator.
• CRM integration and contact enrichment/verification experience.
• Experience supporting multiple business units with distinct customers.
• Strong writing skills, adaptable by persona and brand.
• Ability to use AI for research and personalization with brand oversight.
• Knowledge of CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms.
• Analytical with campaigns, deliverability, CRM data; able to build dashboards.

Responsibilities

• Partner with marketing and BD leaders to identify growth opportunities and build a targeted outbound strategy.
• Build and own a full digital outreach path for each subsidiary.
• Define handoff criteria, cadence, and target accounts; gather feedback on messaging.
• Develop a repeatable outbound framework adaptable across units.
• Define buyer personas and target account segments for sales activity.
• Identify budget owners, decision makers, influencers; grow contact lists.
• Develop personalized messaging tailored by subsidiary.
• Convert data assets into a pipeline of qualified conversations via referrals.
• Run multi-channel outbound sequences across email, LinkedIn, etc.
• Design outreach sequences and follow-up strategies; improve reply rates.
• Test and refine messaging to improve metrics.
• Operate outreach tech stacks and integrate with CRMs.
• Use AI-assisted research and personalization with human review.
• Coordinate with deliverability specialists on authentication and compliance.
• Report weekly on placement, replies, and pipeline; translate results into recommendations.

Skills

B2B outreach

Demand generation

Sales development

Persona-based marketing

Outbound messaging

Writing skills

Education

Bachelor’s degree in marketing, communications, or business

Tools

Outreach

Apollo

HubSpot Sequences

LinkedIn Sales Navigator

Contact enrichment tools

CRM integration

Job description

About M3: A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes’ Global 2000 list. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, and South Korea, as well as India.

We are seeking a Growth Marketing Consultant – B2B Strategy to help our businesses develop scalable, targeted marketing strategies that drive qualified sales conversations, client acquisition, and commercial growth.

The Growth Marketing Consultant will partner with marketing and business development leaders across M3's subsidiaries to identify growth opportunities, develop effective B2B outreach strategies, and implement campaigns that generate measurable business results.

This position combines B2B marketing strategy, persona-drive outbound targeting, multi-channel sequencing, and some hands-on campaign execution. The ideal candidate has experience developing targeted growth programs, identifying key decision-makers within prospective client organizations, and translating market insights into actionable outbound strategies that generate qualified sales opportunities.

We are looking for someone who understands how to reach the right decision-makers, develop compelling messaging, and build repeatable marketing programs that convert prospective clients into qualified commercial opportunities.

Experience developing outbound marketing and growth strategies for B2B services is particularly relevant, especially healthcare services, professional services, staffing and recruitment, research, or other relationship-driven industries.

This is not primarily a paid advertising or traditional digital marketing role. Success requires experience with B2B demand generation, outbound marketing, and sales-aligned growth strategies.

Key Responsibilities

B2B Growth Strategy & Consulting

• Partner with marketing and business development leaders across M3’s subsidiaries to identify growth opportunities and build a targeted outbound strategy for each business.
• Build and own a full digital outreach path for each subsidiary, from identifying decision makers for each product to qualified handoff to the BD team.
• Define handoff criteria, follow-up cadence, and target account lists with each subsidiary’s BD and marketing leads, and gather their feedback on message performance.
• Develop a repeatable outbound framework that can be adapted across business units, services, and buyer audiences.

Audience Development

• Define buyer personas and target account segments for each business’s sales activity.
• Identify the budget owners, decision makers, and influencers at target organizations, and grow contact lists from verified sources and research.
• Develop personalized messaging that speaks to the priorities of each specific audience, tailored by subsidiary.
• Convert M3’s proprietary data assets, such as its physician network and health-system relationships, into a repeatable pipeline of qualified conversations through referrals and warm introductions.

Outbound Campaign Strategy & Execution

• Run multi-channel outbound sequences across email, LinkedIn, and other social and digital channels, with messaging tailored to each subsidiary.
• Design outreach sequences, messaging frameworks, and follow-up strategies that build familiarity before asking for time and generate qualified sales conversations.
• Test and refine messaging to improve reply rates, positive-reply rates, and pipeline contribution.

Marketing Technology & AI

• Operate each designated business unit’s outreach technology stack (sequencing, Sales Navigator), integrate it with their CRMs, and recommend new or more advanced tools.
• Use AI-assisted research and personalization to build account and contact intelligence and personalize at scale, with human review and M3 brand standards applied before anything sends.
• Coordinate with email deliverability specialists on authentication, IP warming, sender reputation, inbox placement testing, list hygiene, and compliance with Google, Yahoo, and Microsoft sender requirements.

Performance & Business Impact

• Report weekly on placement, reply and positive-reply rates, and pipeline sourced by subsidiary and persona.
• Use the data to retire what doesn’t work and scale what does, and translate results into clear recommendations for business leaders.
• Identify successful outreach strategies that can be replicated across M3’s subsidiaries.

Required Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
• 7+ years in B2B digital outreach, demand generation, or sales development, including at least 3 years owning persona-based marketing for outbound revenue generation.
• Demonstrated success reaching senior decision makers at complex B2B organizations.
• Hands-on experience with sequencing platforms (e.g., Outreach, Apollo, HubSpot Sequences), LinkedIn Sales Navigator, contact enrichment and verification tools, and CRM integration.
• Experience supporting or consulting for multiple business units, clients, or brands with distinct customers.
• Ability to identify and verify the true buyer within a target organization (budget owner, decision maker, and influencers), distinguish them from adjacent or easier-to-reach contacts, and maintain a disciplined outreach cadence toward that person without defaulting to volume.
• Strong writing skills: short, specific, and adaptable by persona and subsidiary brand.
• Ability to use AI tools for research, personalization, and testing, with sound judgment about accuracy, brand, and disclosure.
• Working knowledge of CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service as they apply to outbound outreach.
• Ability to independently manage several concurrent programs, prioritize across businesses, and report clearly to sales and marketing leaders.
• Analytical fluency with campaign, deliverability, and CRM data; comfortable building simple dashboards.

Preferred Qualifications

• Experience reaching senior decision makers in healthcare or health systems, or experience selling recruitment, staffing, or physician placement services.
• Understanding of how health systems, medical groups, and staffing firms recruit physicians, and who owns those decisions.
• Working knowledge of email authentication (SPF, DKIM, DMARC, BIMI), domain and IP warming, reputation monitoring, and inbox placement testing, and of how Microsoft 365, Google Workspace, Proofpoint, Mimecast, and similar filters treat outbound mail.
• Hands-on experience with deliverability monitoring tools.
• Certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator.

*M3 reserves the right to change this job description to meet the business needs of the organization

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