Remote B2B Growth Marketing Strategist — Outbound

M3 USA Corporation; Fort Washington (Montgomery County); Remote; USD 110,000 - 180,000; Full time

Benefits offered by this job

Health and Dental

Life, Accident and Disability

Prescription Plan

Flexible Spending Account

401k Plan and Match

Paid Holidays and Vacation

Sick Days and Personal Day

Job summary

M3 USA is seeking a Senior Manager, B2B Outbound Marketing to design and execute targeted outbound campaigns across our healthcare portfolio. You will identify decision makers, build persona-based outreach, and grow qualified conversations through multi-channel sequences including email and LinkedIn.

The role emphasizes data-driven optimization and collaboration with sales leadership. You will partner with subsidiary marketing and business development leads to refine buyer personas, ensure

Qualifications

• Bachelor's degree in marketing, communications, business, or related field, or equivalent experience
• Certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator preferred
• 7+ years in B2B digital outreach, demand generation, or sales development with 3+ years owning persona marketing for outbound revenue
• Experience reaching senior decision makers in healthcare, health systems, or physician placement services preferred
• Hands-on experience with sequencing platforms (Outreach, Apollo, HubSpot Sequences), LinkedIn Sales Navigator, contact enrichment/verification tools, deliverability monitoring tools, and CRM integration
• Knowledge of email authentication and inbox placement testing; familiarity with Microsoft 365, Google Workspace, Proofpoint, Mimecast
• Ability to identify true buyer within target org and maintain disciplined outreach cadence
• Understanding of health systems recruitment dynamics and ownership of decisions
• Strong writing skills and adaptable voice for personas and brands
• Familiarity with CAN-SPAM, GDPR/UK GDPR, TCPA, and LinkedIn terms for outbound outreach
• Ability to use AI tools for research, personalization, testing with brand judgment
• Ability to manage concurrent programs and report outcomes
• Analytical fluency with campaign, deliverability, and CRM data

Responsibilities

• Build and own a full digital outreach path for each subsidiary by identifying decision makers and growing contact lists
• Run multi-channel outbound sequences across email, LinkedIn and other channels tailored by subsidiary
• Coordinate deliverability, authentication, IP warming, and inbox placement testing
• Systematize cross-subsidiary strategy to convert proprietary data into a repeatable pipeline
• Use AI-assisted research and personalization while preserving human review and brand standards
• Partner with BU marketing leads on target accounts, handoff criteria, and cadence
• Operate BU's outreach tech stack and integrate with CRM
• Report weekly on placement, reply rates, and pipeline by subsidiary and persona

Skills

B2B Outreach

Demand Generation

Sales Development

Healthcare Industry

Education

Bachelor's in Marketing/Related

Certifications in Deliverability/LinkedIn

Tools

Outreach

Apollo

HubSpot Sequences

LinkedIn Sales Navigator

CRM systems

Job description

M3 USA is seeking a Senior Manager, B2B Outbound Marketing to design and execute targeted outbound campaigns across our healthcare portfolio. You will identify decision makers, build persona-based outreach, and grow qualified conversations through multi-channel sequences including email and LinkedIn.

The role emphasizes data-driven optimization and collaboration with sales leadership. You will partner with subsidiary marketing and business development leads to refine buyer personas, ensure