Remote B2B Growth Marketing Lead

Rayda

Stati Uniti

Remoto

USD 80.000 - 120.000

Tempo pieno

12 giorni fa

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Descrizione del lavoro

Rayda is a remote company focusing on growth and demand generation for B2B products, primarily SaaS or technology. This role owns demand generation, multi channel campaigns, lead nurturing, and analytics to drive qualified sales opportunities.

The position emphasizes executing campaigns that contribute to a healthy sales pipeline, identifying target segments and geographies, and collaborating with Sales to improve qualification while maintaining CRM dashboards.

Competenze

Demonstrated growth marketing or demand generation experience in B2B, preferably SaaS or technology.
Hands-on experience executing campaigns that contribute to qualified sales pipeline.
Understanding of B2B buyer journeys, lead qualification, and funnel management.
Experience with CRM systems and marketing automation or email tools.
Strong analytics, problem solving, and communication skills.
Ability to independently execute campaigns and collaborate across teams.

Mansioni

Develop and execute demand generation campaigns aligned with sales priorities.
Identify target segments, personas, industries, and geographies.
Manage multi channel initiatives including SEO, paid search, LinkedIn, email, ABM, webinars, referrals, and partners.
Optimize funnels, landing pages, CTAs, demo-booking flows, and lead forms.
Build and refine lead nurturing programs and collaboration with Sales to improve qualification.
Track performance, run experiments, and maintain CRM attribution and dashboards.